The Bubbling Bath Business

Your Money Matters

Bubble baths are no longer just for kids. The bath business is hot right now. 

Just take a look at social media. Millions of people take pictures of their bath art and post it on Instagram. 

Local stores hope to soak up business with the trend.

Here’s a look inside The Empire Mall’s newest store. Juniper Bath & Body sells homemade bath and body products.

“We do bath bombs, body butters, shower steamers,” Owner Brittany Sopko said.

Sopko started making and selling bath bombs from her Tea home six months ago. 

The then stay-at-home mom had so much success, she decided to open a physical store.

“I compare it to the cupcake business. The cupcake business was really, really hot. Everyone was loving cupcakes. Now bath bombs are the new cool thing. People like to treat themselves,” Sopko said.

At many of the Hy-Vees in Sioux Falls, you’ll now find an area dedicated to bath bombs. Why is a grocery store getting into the bath business?

“It’s really nice to expand our horizons and get other items we usually don’t carry,” Alejandra Aragon-Davis at Empire Hy-Vee said.

The Hy-Vee near The Empire Mall has a dozen different scents–scents that store managers say are popular with all ages.

“Females use them in their baths. Men use them in their showers to get that scent, especially the eucalyptus ones,” Aragon-Davis said.

Back at the mall, Sopko believes bath bombs are the bomb right now, but the trend will fade away. 

That’s why she’s adding other bath, body and shower products to the mix.

“A lot of people talk about, ‘I don’t like taking baths.’ I also offer shower steamers. That’s like aromatherapy for your shower. Those have been actually almost more powerful than my bath bombs,” Sopko said.

Powerful products that people are willing to pay for to pamper themselves.

One of the most popular sellers of bath bombs, Lush Cosmetics, is even bucking the downsizing trend. 

With the growth of online shopping, many retailers are switching to smaller stores, but Lush is tripling its average store size over the next three years.

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