SIOUX FALLS, S.D. - With Christmas right around the corner, stores are gearing up for holiday shopping.
The National Retail Federation predicts that shoppers will spend four percent more this year than last year.
That has many stores searching for ways to lure in customers during their busiest time of year.
Remember the toy store featured in Home Alone II? It's one of many businesses that has closed as more people shop online. Then of course, there's Toys"R"Us, which shuttered all of its locations, including in Sioux Falls, earlier this year.
However, in downtown Sioux Falls, a toy store seems to still be thriving.
"Right now, we're up four percent," Child's Play Toys Owner Nancy Savage said.
Savage is excited about a new tool this holiday season to get shoppers into downtown stores.
Downtown Sioux Falls, Inc. has launched a new gift card.
"The gift cards we had before with DTSF you could buy them and use them anywhere. You could go to New York City and use them. Now there's about 50 local businesses in the downtown area that will be able to accept the cards," Savage said.
"We reached out to our partners, such as Downtown Rapid City and Downtown Fargo. They were both using the same program," Downtown Sioux Falls, Inc. Vice President Brienne Maner said.
You can buy and use these cards all year long, but Maner believes now is the perfect season to launch the new system.
"We always get a lot of inquiries this time of year. People are always looking for something unique to give to their loved ones," Maner said.
Loved ones that Savage hopes shop local, thanks to this new card.
"Because it can be used a lot of different places," Savage said.
Starting Tuesday you can buy the gift cards at the Downtown Sioux Falls, Inc. office and on its website, along with at the Washington Pavilion box office.
Here's a list of participating businesses:
605 Running Company
Atoley Salon & Spa
Child's Play Toys
Great Outdoor Store
Hair Essence Aveda Salon
Home Porch / Gift Baskets by Design
Juliana's Boutique La Femme
Lewis Drug Store (Downtown location only)
Marie & Marie Bridal
Mint + Basil
Mrs. Murphy's Irish Gifts
NV Salon Studio
Nyberg's Ace (Downtown location only)
Oh My Word Luxury Paperie
Palmer Lea Boutique
Rehfeld's Art & Framing
Rug & Relic
Say Anything Jewelry
Sharing the Dream in Guatemala
Sticks & Steel
Washington Pavilion of Arts & Science
Young & Richards
Blarney Stone Pub
Bread & Circus Sandwich Kitchen
Co-op Natural Foods
Cookie Jar Eatery
Fernson on 8th
Myers' Deli & More
Parlour Ice Cream House
Queen City Bakery
R Wine Bar
Remedy Brewing Company
Sanaa's Gourmet Mediterranean
The Source Coffee Roastery + Taproom
Swamp Daddy's Cajun Kitchen
WoodGrain Brewing Company
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