The man who created Super 8 Motels is also a co-founder of another growing hotel chain. Both got their start right here in South Dakota.
We take a look at My Place Hotels to see how they’re growing across the country with Midwest roots. There are 6 My Place Hotels in South Dakota, but the growing franchise doesn’t end at the state border.
Nationwide there are 47 locations, and they’ll be closing in on 50 very soon. They’ve found a strong base of clients to grow from.
“A good example is the changing medical industry. We have many physicians and traveling nurses who are traveling the country these days for 6 to 8 weeks at a time. Sometimes even longer than that. So really being able to find a safe and comfortable spot, no matter where they go has become really important,” said Thach.
Public Relations Director, Ngoc Thach, credits the company’s success with being founded, and headquartered in Aberdeen. She believes a Midwest work ethic cuts through the noise of other hotel chains.
“South Dakota is about serving people. First and foremost. And keeping your word and working hard. For a brand to be raised on that. For all of its people to be raised on that. Then to go forth and really share that, I think we are changing the industry,” said Thach.
The business started about 6 years ago, focusing on extended stays. Now, they want people to know they’re open to anyone needing a place to stay. Whether it’s for months, or just one night.
“Having highspeed wifi, premium cable, an ice maker in your freezer. Those are the touches that really make people miss home less. I think that’s why we’ve won so many hearts so far,” said Thach.
Thach says the chain hopes to expand to 100 hotels in the near future.