The Empire Mall in Sioux Falls is trying to attract more customers by offering entertainment, including building a new play area.

The castle-themed Sanford Children’s Play Area will be unveiled with a party on Saturday, July 7. 

From 10 a.m. to 2 p.m., kids can take part in activities, such as a dance party with a DJ, a balloon artist and a bounce house.

“We are thrilled to host the first-ever Summer Children’s Bash for families to experience and also introduce the community to the newly revamped Sanford Children’s Play Area,” said Kirsten Schaffer, director of marketing and business development at The Empire Mall. “We couldn’t be more excited to present the community with these new upgrades, and we strive to create programming that families will look forward to year-after-year.”

Across the nation, businesses are offering more programming and entertainment to drive shoppers into stores, instead of online.