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Changing Face Of Retail

SIOUX FALLS, S.D. - With more people shopping online, the face of retail is changing.  

While that means some stores are closing up shop, there are also more businesses focusing on entertainment. 

Monkey Bizness may have seemed like an unusual business just a few years ago. It's similar to an indoor playground. 

"We get repeat business a lot," Store Manager Gina Michael said.

Since it opened four months ago, parents have been paying for their kids to play.

"Kids are so involved in their games and computers and technology. This is a way that no matter what the weather is, they can come and play," Michael said.

Monkey Bizness is one of several new family entertainment centers in the area. Two trampoline parks and a couple of indoor inflatable centers have opened over the past few years. Then there's axe throwing and DIY businesses, such as AR Workshop and Board and Brush, for adults.

"Destinations overall seem to be the big trend," Alexis Konstant said.

Konstant is a commercial broker at Lloyd Companies. She's noticed the rise in entertainment retail.

"Retailers need to be more creative, drawing people to the stores and creating an environment that they want to go to, rather than sit on their couch and look at something online," Konstant said.

Another reason why more parents could be climbing into facilities like this? There's more awareness about childhood obesity, and many of these facilities promote activity.

"Maybe moms reach the limit of the energy the child has. They come here, and release that energy," Michael said.

Energy that could heat up even more business as colder weather heads our way.

"As the snow starts to fall, and you can't get into the parks, this is going to be the 'it' place," Michael said.

Traditional businesses, such as boutiques and restaurants, are also holding events to get more people in the door. 

You can find a list of upcoming events on the Event Calendar


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