B&G Milkyway’s Recipe For Success

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A mom and pop business that focuses on ice cream and is only open half of the year– it may sound like a business from the past, but B&G Milkyway in the Sioux Falls area keeps expanding. 

KELOLAND News looks into the company’s recipe for success.

For 65 years, B&G Milkyway has been hitting a sweet spot with customers. 

While a lot has changed over the years, the look of B&G has stayed mostly the same. 

To be honest with you my goal was to not screw it up, Bruce Bettmeng said.

Bettmeng and his wife Pam purchased the two B&G locations in 1992. In 2000 the couple decided to start allowing franchisees to build their own shops. 

We require our franchises to be owner-operators to keep that mom and pop feel. We will not allow a group or corporation to buy them, Bettmeng said.

Right now there are six B&G Milkyway locations in the area with two more to come soon. 

I’ve noticed from the traffic that it’s getting busier and busier, Franchisee DiAnn Burwell said.

Burwell bought the location near 69th and Louise in Sioux Falls in 2008. 

It has a neighborhood vibe. You get all of the kids who ride their bikes. It still has a little bit of a mom and pop flavor to it, Burwell said.

A flavor that Bettmeng believes boosts business. 

Sioux Falls is big, but there’s a big base of Sioux Falls that has that small town mentality. I think that helps to be a mom and pop operation, Bettmeng said.

Another ingredient for success–not changing the look to bring a sense of nostalgia so no matter your age it makes you feel like a kid again. 

The two new locations will be in Harrisburg and the Harmodon Park area in Sioux Falls.

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