The PREMIER Center Set Up For Success Post-Semrau Era


A big change in leadership is coming to the Denny Sanford PREMIER Center. 

After four years in the building, Assistant General Manager Chris Semrau will depart this week. 

The man who landed Garth Brooks in Sioux Falls will take his final bow at the Denny Sanford PREMIER Center. 

“I believe we’ve exceeded almost everyone’s expectations locally as well as nationally with the amount and quality of touring shows that have come to the PREMIER Center,” Semrau said. 

After a four-year stint at the Denny, the venue will have to move forward without the successful-Semrau. 

But Senior Marketing Manager Lucy Albers says there’s no need to sweat it. 

 “So now we have that sort of leadership in the industry, so people recognize us as a good market to go to and a good building to go to, and a lot of that is stemmed from what he’s been able to build here,” Albers said. 

Even though Semrau could be leaving the building as early as Friday, he says the PREMIER Center is set up for success in the coming year. 

“The market does a great job supporting events by selling tickets, and that’s going to help continue to get other opportunities,” Semrau said. 

Because of the nature of the industry, Semrau’s impact will be felt months to years down the road when he’s no longer in the building.

“Not only has he booked quite a few months out for us, but he’s told us how to go through the process of everything,” Albers said. 

Semrau hopes the community is proud of the acts that have landed here. 

But more importantly excited about the big acts to come. 

“I think that’s what will give me some satisfaction that we did our job and created some great lasting memories for the region,” Semrau said. 

Semrau’s new role will take him to Oklahoma City where he’ll become the General Manager of the Chesapeake Energy Arena. 

His current role is posted for hire and Semrau says he will continue to help the PREMIER Center find a good fit. 

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