After you got done with work today, what did you do?
For a growing number of Americans, the answer is start work on their second job.
A recent survey from Bankrate shows that more than 44 million Americans now have what’s known as a side hustle.
On top of her full-time job as a waitress, Sarah Pengitore is taking orders for doTERRA, an essential oils company.
“I have sleep issues, so essential oils are something I’ve been interested in for quite a while,” Pengitore said.
She recently started the side gig because of her passion for the product and wanting to make a little extra money.
“Everything is going up in price, and the wage moves only every once in a while,” Pengitore said.
After they leave work and head outside, 44 million Americans now hit up their side gigs. New research from Harvard finds women are more likely to do it than men.
“I just needed something to supplement our income,” Mary Johnson said.
Johnson started selling Tupperware 26 years ago. Since then, she’s noticed more people working the so-called side hustle.
“We’re our own bosses really. We own our own companies. That’s a big draw because most people go to work and do whatever they’re required to do at work. In a direct sales business you can really do what you want to do, and make as much of it as you want,” Johnson said.
“Every time I go on my own social media I see so many friends and family members and people I’m friends of friends with that have their own businesses, whether it’s selling skin care or things on Etsy or photography,” Lemonly Communications Manager Morgan Hauck said.
Hauck says Facebook, Instagram and Twitter have allowed people to click into second jobs more quickly.
“I think it makes it so much easier to be accessible to your friends, your family and extended networks without having to go door-to-door like you used to or make phone calls. It’s just right at the palm of your hand,” Hauck said.
However, with so many side hustles, what can you do to stand out?
“People are using social media kind of as a megaphone to say, ‘Here’s what I’m selling.’ It should be more of a conversation. People need to interact with their audiences a bit more,” Hauck said.
Audiences that are themselves becoming their own bosses.
“To make ends meet you have to adapt,” Pengitore said.
When well-known Silicon Valley entrepreneur and investor, Paul Singh, was in Sioux Falls earlier this year, he said that in a few years almost everyone will have a side gig.