For generations Americans have been setting off fireworks to celebrate our nation’s independence, but how you buy your product could be changing.
“People want to buy online,” Andy Jorgensen said.
Andy Jorgensen opened up Fire Brothers Fireworks this week. In addition to selling fireworks at his Sioux Falls store, Jorgensen also hopes to have a boom in business by letting customers shop online.
“There are no other firework stores in South Dakota who do this right now,” Jorgensen said.
While you can order the product online, you still have to come to the store to pick it up.
“Explosives are illegal to ship, so we can’t ship to people’s front door. Technically we could if it was freight. It would be $100 an order, but people don’t want to pay that,” Jorgensen said.
Instead, Jorgensen will simply have the fireworks all packaged up.
“They’ll give us their order number. We’ll give them a tag. They can sit in their air-conditioned car. We’ll have their fireworks put in their truck, and shake their hand. Off they go,” Jorgensen said.
Jorgensen said there’s even an online benefit to those who still want to come to the store to shop.
“Everything that we have has a video with it, so you can watch videos of what every firework does, so you don’t have to go to the store and wonder what it does,” Jorgensen said.
A new approach that Jorgensen hopes will spark more interest this Fourth of July.
“I think it just unifies people around the holiday. It’s a staple of what Independence Day, America’s birthday, is,” Jorgensen said.
You can shoot off fireworks from the 4th of July weekend all the way to July 10th in South Dakota.
However, most fireworks are illegal within Sioux Falls city limits.
You can check out Fire Bros. website for more details.