PREVIEW: The culture of E


He opened up his first store in Gregory, South Dakota as a TV repairman back in 1956. But since there weren’t a lot of households with TV’s back then, he decided he probably should offer something else too. Any idea of who we are talking about? 

This is a very young Elmer Karl, who began selling appliances a year later. Today, his television commercials have made him a household name in South Dakota and surrounding states.

While many big box stores have closed up shop, Elmer says he’s has managed to weather the economic storms, because of service.  

“That’s really been our strong point, we’re the servicing dealer since 1956 just in case you missed that,” Elmer said.

They call it the Culture of E. Monday on Eye on Keloland at 10, take a look back at Elmer’s humble beginnings and how he grew an electronic store into an empire.   

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