New CEO Says Levitt At The Falls Will Bring “Vibrancy” To Downtown


The very first act won’t hit the stage until 2019, but we now know who a star player is for the Levitt at the Falls. Nancy Halverson is the first CEO of the outdoor music venue at Falls Park West. She’s currently the President and CEO of The Children’s Museum of the Upstate in Greenville, South Carolina. Halverson is no stranger to Sioux Falls, though. Her husband Bruce was president of Augustana University from 2000 to 2006. 

Slowly but surely, the Levitt at the Falls is falling into place. 

“For so long this was always an idea or a theory of something that would be wonderful,” President of the Friends of Levitt Shell Sioux Falls Board of Directors, Jennifer Kirby said.

Construction crews are shaping up the future site of the project that will bring free outdoor concerts to the area. There’s a key piece that’s already in place. Halverson is excited to move back to Sioux Falls. 

“To finally let it out and share it is really exciting,” Halverson said.

Halverson says her previous job and her love for arts and entertainment made this role a natural fit. She says the Levitt will bring the community together. 

“Anytime you really focus on arts in a city it brings a whole new vibrancy, especially to a downtown area,” Halverson said. 

Both Halverson and Kirby say the development boom in Downtown Sioux Falls makes this an exciting time for this project. 

“We’re all working together to bring this more energy and more action to this part of Downtown,” Kirby said. 

“Sioux Falls has moved forward ten years. The diversity that’s now in the city didn’t [previously] exist,” Halverson said. 

The site may not look like much now, but once everything falls into place, Kirby says the Levitt at the Falls and Halverson will elevate the city. 

“To see the actual progress to see the dirt moving the big mess that it is. It’s just thrilling,” Kirby said.

Halverson will begin her new role on August 15. Levitt at the Falls is also preparing for the first free outdoor concert even before the venue is done. That performance is set for Friday, August 3 at the 8th and Railroad Center in Sioux Falls at 7 PM.

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