Is a pandemic the perfect time to launch a new and relatively expensive streaming service? AT&T sure hopes so.
The phone company is investing billions in HBO Max, its first big entertainment venture since it spent $85 billion for Time Warner in 2018.
The good news: millions are stuck at home, watching more video than ever. The bad news: many of them also out of work and carefully watching their incomes.
The service launches Wednesday in the U.S. Entertainment companies like AT&T’s WarnerMedia are shifting to streaming video, following in Netflix’ wake, as more people drop their traditional cable bundles.
© 2020 Associated Press. All Rights Reserved. Material may not be redistributed.