PIERRE, S.D. (KELO) — The state says the Mount Rushmore Fireworks Celebration yielded a major return for South Dakota.
Using conservative estimates, the celebration carried an advertising value of more than $22 million.
The numbers from the event aren’t final yet and are expected to grow.
As of Thursday the event has generated an estimated $2 million in direct visitor spending for the state and spurred an estimated $160,000 in immediate tax revenues to state and local governments.
The state spent approximately $1.5 million on the event.