Prepping For The Sioux Falls PREMIER Rodeo

Local News

By now you’ve probably seen many stories featuring exciting concerts and sporting events at the Denny Sanford PREMIER Center in Sioux Falls. 

This one’s a little different; the Sioux Falls PREMIER Rodeo on Friday and Saturday brings with it a completely different look for the PREMIER Center. It’s a far cry from a Garth Brooks show or the Summit League Championships.

“Last night we put down plastic and plywood on top of the ice, which is already in the building, and then today we started about eight o’clock this morning, and we’ve put in 60 loads of dirt, and they’re finishing leveling it off so that it’s about nine inches thick,” said Steve Sutton, who’s producing Friday and Saturday’s rodeo.

It’s more than just dumping it off.

“A lot of work to get it leveled off right,” Sutton said. “You’ve got to prepare the building here so that the dirt’s easy to clean up, too, ’cause you’ve got bleachers and everything you don’t want it to get under.”

Keith Isley of North Carolina is part of the show.

“I am the rodeo clown, rodeo entertainment part of the rodeo,” Isley said. “My job, between events, I’ll maybe go out with a little skit, little act, interact with the crowd somewhat.”

Rodeo nationals are coming up in Las Vegas. This weekend is the final chance to qualify, which means some of the top contestants in the country are coming to Sioux Falls. 

“So if you’re not a rodeo fan, the quality of the contestant that’ll be here this weekend will be a LeBron James, Michael Jordan, that caliber. Tiger Woods,” Sutton said. “They’ll be in town for their events, and there’s a lot of people on the bubble, too.”

“It is good, clean family entertainment,” Isley said. “It is entertainment from beginning to end. And I guarantee it, there is something here for the entire family.”

The rodeo starts Friday night at 7:30.

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