SIOUX FALLS, S.D. (KELO) — South Dakota Gov. Kristi Noem is holding two news conferences on opposite ends of the state to recognize National Tourism Week on Monday.
State Tourism Secretary Jim Hagen will join Gov. Noem.
The first conference was held at Mount Rushmore Monday morning. Gov. Noem addressed a new initiative between the state department of labor and the tourism department to help fill open jobs.
The second news conference took place in Sioux Falls, overlooking Falls Park. In addition to Noem and Hagen, Teri Schmidt with Experience Sioux Falls and Mayor Paul TenHaken addressed the importance of welcoming visitors to the city.
“Happy National Travel and Tourism week,” Governor Noem said as she started her remarks.
Noem highlighted the record number of visitors to state parks in 2020, saying Custer State Park set a record with two million visitors.
Noem says not only are people visiting here, but many are choosing to move to South Dakota as well. To help deal with a workforce shortage, she announced plans for a nationwide campaign to reach out to hospitality workers, inviting them to South Dakota to work in the tourism industry.