SIOUX FALLS, S.D. (KELO) — The Professional Bull Riders’ ‘Unleash the Beast’ event kicks off this weekend at the Denny Sanford PREMIER Center.
Hear from Ryan McCarthy, the director of marketing at the Denny Sanford PREMIER Center, about what fans can expect this weekend in the video below:
Hear from Canton’s Matt Triplett about how the tour has been in the video below:
The PBR event is returning to the PREMIER Center at full capacity, and organizers hope to fill every seat.
The three-day event starts Friday, April 9 and finishes up on Sunday, April 11. For event times and ticket information, click here.