STURGIS, S.D. (KELO) — It’s day five of the Sturgis Motorcycle Rally in western South Dakota as more bikers make their way into the region.

As of 11 a.m. mountain time, the town was already bustling with people.

There’s plenty to do in and around Sturgis during rally week; one popular option is getting a tattoo.

Later on KELOLAND News, we’ll talk with a tattoo artist about the rush of work during the rally.