What things do you consider before shopping? Maybe the price or quality of the product?
For more customers, convenience also plays a big role.
At the Hy-Vee on Minnesota Avenue in Sioux Falls, you already have the option for express checkout or to have your groceries delivered to your front door.
Now shoppers like Dick Baird are taking advantage of another option–self-checkouts.
“I see so many customers coming in here and standing and waiting in line. This makes it so much faster and easier,” Baird said.
Store Director Mark Lammers says Hy-Vee actually debuted self-checkouts around 15 years ago.
“It just didn’t work. The software wasn’t right. The customers weren’t ready,” Lammers said.
Now businesses across the country are cashing in on convenience.
“Self-checkout is the proliferation of our business and where we’re headed in the future with what’s coming with Apple Pay and all of the different forms of payment. That’s eventually how customers are going to shop via their phone,” Lammers said.
In addition to self-checkout, there are new businesses in the area that specialize in just delivery.
“We like to consider Bite Squad the Netflix of food,” Alex Ryken said.
Ryken is the lead driver in Sioux Falls for Bite Squad.
The business is new to the area. It delivers food from around 25 area restaurants to your home.
“I know especially when it gets cold out, I don’t want to leave the house,” Ryken said.
Delivery fees start at $3 and go up the further you live from the restaurant.
“We’ve met Sioux Falls with a very enthusiastic response, and we’re pretty happy about that,” Ryken said.
A response that’s causing businesses to shop around for more services like this.
“If you’re in a hurry, this is the way to go,” Baird said.
Lammers says Hy-Vee has not cut any positions with the self-checkouts.
It’s simply another way to lure in more customers who care about convenience.