IHOP, Now IHOB, Promoting Burgers

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The International House Of Pancakes is now the International House Of Burgers. 

Five days after announcing it was changing its name from IHOP to IHOB,  the restaurant announced Monday the “B” stood for burgers. 


The pancake chain has been coy about whether the name flip is permanent, saying Monday that it was “for the time being.” Pressed for details, the company would not give an end date for IHOb but referred to the “tongue-in-cheek name change” and said it was tied to the summer burger promotion.

The Associated Press contributed to this report.

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