About 50 floats will be on display at the Tournament of Roses Parade next month.
One of those will feature everyday farmers, thanks to a local business.
Getting a float into the Rose Parade is no easy task. There are multiple interviews, where you have to explain why your idea is unique and worthy.
“You really have to state your case and it has to be something that they feel is good for the parade and just good for the general public,” Brian Hefty said.
Hefty is a co-host for Ag PhD, a nationally broadcast radio and TV series focusing on farm topics. He says the average farmer is usually too humble to promote their own importance. That’s why he wanted to show it off to the world on the Salute to Farmer’s float at this year’s Rose Bowl.
“We see farmers where they’re kind of in tough shape. Yet they’re still producing record amounts of crops, doing a great job of producing, like in our country, the safest, cheapest, healthiest most abundant food supply in the world. And not really getting the recognition for that,” Hefty said.
“Most farmers are salt of the earth people. They work hard. They want to take care of the land. They want to increase production and just grow more crops,” farmer Dale Nothdurft said.
Nothdurft is one of the 100 people who will be featured on this farm float. Farmers and their families were invited from all over the country to showcase the personal side of the farming industry.
“The idea of having this float in there to educate the people in the larger cities, that aren’t in the midwest. I think it’s a great educational piece for them,” Nothdurft said.
“There’s so many people on there, you’re going to see that and it’s going to stand out and you’re going to go, ‘Woah, they have a lot of people. Yeah, that’s what agriculture is,” Hefty said.
It costs about $16,000 to enter the parade on top of what you want to spend on the float.
The float will also feature seeds from every state, in addition to the live plants, a requirement for every float in the Rose Parade.
The parade will be Monday, January 1 at 10 a.m. CT.
This article has been revised to reflect the following correction: The Rose Parade is January 1 at 10 a.m. CT.