PREVIEW: One year after “Meth We’re On It” Campaign

Eye on KELOLAND

This article has been revised to reflect the following correction: The governor’s office contacted KELOLAND News to say it is still using the “Meth: We’re on it” campaign.

SIOUX FALLS, S.D. (KELO) — Nearly one year after South Dakota launched the controversial Meth: We’re On It campaign, the state says these ads were to grab people’s attention and they worked.

“Meth We’re On It’ is what we used in our first awareness campaign and we’re pivoting now to ‘Anyone Everywhere’, the whole idea here is that meth can be used by anyone in South Dakota and it can happen anywhere it doesn’t matter if you live in rural South Dakota or in the urban areas,” Secretary of Department of Social Services Laurie Gill said.

The meth campaign is still being worked on. You can hear more about it on tonight’s eye on KELOLAND at 10 p.m..

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