SIOUX FALLS, S.D. (KELO)– The Levitt at the Falls project will be finished in a matter of months. When it’s open for summer events, it will change the area it was built in. According to the Levitt Executive Director, the new entertainment venue should add $5 million of economic impact every year.
Downtown Sioux Falls is constantly changing, with new stores and restaurants popping up along the main stretch all the time. The biggest transformation happening along Phillips Avenue is a little farther north.
“There was always a little bit of a break in Phillips between 8th and Phillips to the Falls, so it’s nice to have that continued down Phillips Avenue,” said McCoy.
Leigh McCoy and her business partners decided to open Bella Rosa in the Jones 421 building a few years ago. Little did they know then a huge, concert venue was going to be built right across the street.
“It was kind of a leap of faith but we’re so excited for the growth. We think it’s going to continue to grow and we’re excited to have this awareness for Sioux Falls,” said McCoy.
“It’s huge because that’s a lifestyle and a culture thing that people really want in a downtown living experience,” said Quasney.
Lloyd Company is building The Cascade just a few blocks down. This apartment complex, with businesses on the ground floor, was actually built with the future Levitt Shell in mind.
“It’s a hugely positive thing, and it was a big driver for almost every decision we made when we designed this project,” said Quasney.
That includes adding a patio to the Severance Brewing Company, and balconies for residents of the building to enjoy summer shows from home.
“You know, people anticipate going out to grab a quick dinner before the concert. Our main stage shows will be from 7 to 9, so it gives people lots of time on either end of that to enjoy the other great accommodations here,” said Halverson.
“We’re just going to play it by ear to see how late our hours will go. I know for the Jones building they’ll be hosting events prior to the concerts to try to help bring people down. Get their parking. Get ready for the concerts. So we’re excited for the different events that we’ll hold in conjunction with the concerts,” said McCoy.
Businesses aren’t just capitalizing off the new venue bringing foot traffic through their doors, they’re also using the shows as a way to give back.
“So obviously we’ll have the wonderful concerts that will be happening on the Levitt stage. But in addition to that it gives us the opportunity to partner with different non-profits or businesses that are interested in working with other non-profits, to lift up their mission to bring awareness to different groups that are doing great works in our community. And to help just make the lawn a really fun, engaging place to be,” said Hofland.
Overall, everyone in the area seems to agree the next phase of this part of Downtown Sioux Falls is already a win for businesses and citizens alike.
“They’ve been wonderful, and we really believe that having the concerts here, bringing people downtown, you’ll just love to go to the restaurants. Go to the bars, go to the shops. Then come hear some great music,” said Halverson.
Halverson says despite being the smallest city to get a Levitt Shell in the country, they have had outstanding community support. The Levitt at the Falls will host 50 free concerts a year.