Eye-Catching Video Part Of Anti-Meth Contest


By now you’ve certainly heard about the effects Methamphetamine can have on KELOLAND communities. 

Tonight we’re showing you a student-created video that lays out what the drug can do in a unique, eye-catching way. Oftentimes, warnings of what drug use can do are abstract, or along the lines of “if this, then that.” But this video lays it out bluntly, with specific, devastating examples.

Inspiration came from videos often seen on Facebook.

“You know how they have like, do cooking things, and it’s just like your hands and stuff like that, and so we did kind of like different things to put into a bowl, like what’s in meth, and then also like things that you’ll lose from it,” Augustana University student Brooke Christenson said.

Christenson’s team of seven Augustana students made a social media campaign, and it is one of two winners in an anti-meth campaign contest for universities put on by the South Dakota Attorney General’s office. This video is part of the social media campaign. The Augustana team’s social media campaign won the second phase of the competition. 

“I’m an art major, so I knew I could tackle something and be able to put some creative twist onto this,” Christenson said.

You can check out their video on the new nomethever.com website.

“I think our videos were our strongest point to get across a really emotional meaning for us,” Christenson said.

“Nomethever.com gives the public the tools to understand where the proper treatment and prevention information is at, as well as where law enforcement can come in and help them,” South Dakota Attorney General Marty Jackley said.

Jackley says the campaign works because it shows real life.

“They show what happens when you make meth, and what it does to you physically, what it does to your marriage, what it does to your employment, how it just really wrecks your life. And I think that’s why it is such a powerful message,” Jackley said.

“I hope that our work is heard across the state of South Dakota,” Christenson said.

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