Dakota State University unveils new logos


MADISON, S.D. (KELO) — After more than a year of research, Dakota State University is launching a new brand and visual identity.

DSU just released it’s new logo for the school and it’s athletics.  The university says the goal was to create a logo that better represented the school’s focus on technology, innovation and research.

DSU’s colors, blue and yellow, have also changed. 

It’s signature colors are now Trojan Blue, DSU Blue and gray.

The new Trojan logo was also changed to represent that school’s commitment to innovation and intellectual strength. 

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