Changes Possible For Pavilion Names

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Pending a city council decision Tuesday night, a familiar spot in one of Sioux Falls’ most well-known landmarks could soon have a different look.  What used to be the second-floor gift shop at the Washington Pavilion could soon have a dramatically different purpose, too.

“We’re renaming a former gift shop that was just not very successful as a gift shop, not in a good location, so we found a much higher and more valuable use for that space, and we found a private partner who will sponsor the space and rename the space,” Washington Pavilion President and CEO Darrin Smith said.

If approved, the new name will be the “Jacks Imagination Lab.” It will hold camps, classes and exhibits. 

“We will engage patrons, both SDSU staff and students, as well as Pavilion staff, will engage our patrons in things like science, technology, engineering, math, the arts, and much more,” Smith said.

The five-year deal is worth $25,000 annually.

KELOLAND News talked with one Pavilion patron who doesn’t have an issue with a name change as long as the name fits with what this place is all about.

“The big concern about naming rights is if there’s too much influence with the naming rights,” Jared Hoffman of Harrisburg said. “And as long as the Pavilion keeps its focus on entertainment and education, it doesn’t really matter what the name is, and that just brings revenue in.”

Smith thinks people will see more naming rights sold at the Pavilion, as well.



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