Another Big Year For The Denny Sanford Premier Center


The Denny Sanford PREMIER Center is already a busy place, with 15 concerts on sale for 2018. They have high hopes this year will be as big as last year. Which, as they shared during a news conference today, is pretty incredible.

“I just wanted one more dollar in revenues than we have in expenses. Just one. They blew that away,” said Sioux Falls mayor, Mike Huether.

In fact, the Denny Sanford PREMIER Center has $2.1 million in net operating income.  Events at the Denny also brought in $1.9 dollars in sales tax revenue.  Which Finance Director, Tracy Turbak, says is a huge boost for the local economy.

“I got to tell you, from my perspective, this just never gets old. This is the kind of thing that gets a finance guy like me pretty excited,” said Tracy Turbak, Sioux Falls City Finance Director. 

All this success is thanks to the big events. 18 shows last year were sold out. Half of those were thanks to Garth Brooks. However, the PREMIER staff are still working to expand their image.

“There’s something for everyone out there. No one can say we’re just a country venue anymore,” said Torkildson, “I think any facility that hosts Metallica loses that monarchy pretty quickly.” 

As for the future, as long as people keep supporting the venue, the shows should continue to roll through town.

“We can’t thank the public enough for continuing to support the facility. Success breeds success. SMG keeps bringing the shows, and the people keep buying the tickets to come see the shows,” said Turbak.

Torkildson says the Convention Center also had a great year. Even though they closed the building down for eight weeks, they still almost came out breaking even with finances. 

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