Breaking into the fashion industry isn’t easy. It usually requires a degree from Parson’s School of Design, or the design skills of Ralph Lauren or Coco Chanel. Today’s Reliabank Business Beat guest didn’t have any of that when she decided to start selling fashions online in 2013. Yet today, Laurie Karlson is the proud owner of Lauriebelles which includes one booming online shopping site, two warehouses stacked with inventory and three brick and mortar stores.

Lauriebelles has the latest styles to classics you can’t live without. They strive every day to help women of all beautiful shapes, sizes, and ages find chic pieces that impart them with an unshakable sense of confidence. You can find them online at or on Instagram: @lauriebelles.

Behind the scenes at Reliabank with Laurie Karlson & Brittany Kaye

Business Beat is brought to you by Reliabank. With 10 locations across South Dakota, Reliabank prides itself on being a partner in every community they serve. In Sioux Falls, you’ll find them at 608 West 86th Street. Want to know more about banking with Reliabank? Give them a call in Sioux Falls at 605-306-2000. You can also find the Reliabank nearest you by checking out their website at

Learn more about local businesses by watching more of our Reliabank Business Beats:

Reliabank Business Beat with Omorfia Designs Inc.

Reliabank Business Beat with Silverstar Car Wash

Reliabank Business Beat with Look’s Marketplace

Reliabank Business Beat: Home Equity Loans

Reliabank Business Beat: Pet Wants Sioux Falls

Reliabank Business Beat: Clean Air Sioux Falls

Reliabank Business Beat: Fielder’s Choice Goods

Reliabank Business Beat: Lloyd Companies

Reliabank Business Beat: Hamlin Building Center

Reliabank Business Beat: Blitz Energy