SIOUX FALLS, S.D. (KELO) — Interest in a video of a high school athlete using racial slurs and swearing following a basketball game between Groton and Mobridge-Pollock remains high days after the original post was removed from social media.

When contacted about the incident earlier this week, Groton Area Superintendent Joe Schwan wouldn’t discuss any punishment from the district due to confidentiality. He did share this statement with KELOLAND News.

This situation highlights the need for education and understanding of race relations, being good neighbors to one another, and the impact of social media.

Joe Schwan

Wendy Mamer is an admissions counselor at Augustana University in Sioux Falls. She says you can delete a post off social media, but the evidence of its existence can still impact your future.

“When we hire our own student ambassadors on campus that is, obviously, a time where we want the best of the best to be representing our office to our visitors. So we have in the past gone through social media just to make sure that their brand that they’re putting out there about themselves really aligns with the values of our university and what we’re trying to reflect to the general public,” Mamer said.

To learn more about what the school districts are doing in this case, read this Original about the incident. conducted a survey to find out how big of an impact your social posts have.

Seventy percent of employers use social networking sites to research job candidates, while seven percent plan to start. And that review matters: Of those that do social research, 57 percent have found content that caused them not to hire candidates.

According to Careerbuilder, the employers surveyed said there are multiple reasons to search online for a potential candidate’s profile.

  • Information that supports their qualifications for the job: 58%
  • If the candidate has a professional online persona: 50%
  • What other people are posting about the candidate: 34%
  • A reason not to hire the candidate: 22%

Whether it’s applying to colleges or looking for a job, this further iterates that what you post on social media now can affect you in the future.

“What you post on social media can definitely have an effect on your life, whether it’s immediate or later down the road. Whatever it is you portray on social media, it is your personal brand,” Mamer said.