Tradition of Caring History
KELOLAND TV’s “Tradition of Caring” program began in 1998 as a unique public service effort that involved every employee at the station from the general manager to the receptionist. It was created to concentrate on local causes and to have a real impact.

Slumberland Furniture joined as a sponsor in 1999.  Their corporate goal of service and involvement in the community matched closely the goals of “Tradition of Caring”.  In 1999 we aired 7,756 “Tradition of Caring” spots on KELOLAND TV. 

In August 2000 KELOLAND TV won a National Emmy for the “Tradition of Caring” campaign.  This was truly an award for the entire station since each one took part in making the “Tradition of Caring” spots.  

Avera joined as sponsor in 2013 making Tradition of Caring a much stronger effort in our area.

The program has evolved but continues to focus on helping numerous causes and organizations.  Below are the organizations and causes we have helped over the years.

About the Grant
KELOLAND TV awards grant recipients with public service air time on KELO-TV and My UTV.  The air time is divided between the nonprofit organizations selected by Avera & KELOLAND TV.  The air time cannot be used as credit towards an existing balance or future cash schedule.  All time must be used during the calendar year and will be scheduled at the discretion of KELOLAND TV.  Organizations interested in applying will need to fill out the grant application and submit documentation of non-profit status.

2018 Grant Winners

2017 Grant Winners

2016 Grant Winners

2015 Grant Winners

2014 Grant Winners

The Banquet
Crohn's & Colitis Foundation of America - Minnesota/Dakotas Chapter
DakotAbilities 
Experience Works, Inc. 
Family Visitation Center 
Glory House 
Good Shepherd Ministry Center Inc 
Guardianship Program, Inc. (The) 
Hub Area Habitat for Humanity 
Project SEARCH 
Sioux Falls Area Community Foundation 
South Dakota Diabetes Coalition 
South Dakota Parent Connection 
Yankton Area Mental Wellness, Inc. 

2013 Grant Winners

Catholic Family Services
Family Connection 
Feeding South Dakota 
From the H.E.A.R.T. Inc. 
Furniture Mission of South Dakota 
Inter-Lakes Community Action Partnership (ICAP) 
Native American Advocacy Program 
SPURS Therapeutic Riding Center
Sioux Falls Area Community Foundation 
South Dakota Achieve 
South Dakota Lions Eye & Tissue Bank 
Teddy Bear Den 
Yellow Bike Program & Reconditioned Bikes for Kids, Inc. 

2012 Grant Winners

Aspire Foundation, Inc.
Fellowship of Christian Athletes (FCA)
Here4YOUth
Learning Disabilities Association of South Dakota
LifeSource
Lunch is Served, Inc.
Senior Companions of SD
South Dakota Emergency Medical Technicians' Association
St. Francis House
The Compass Center
Western Resources for dis-ABLED Independence

2011 Grant Applications

Bethany Christian Services
Sioux Falls Area Humane Society
Special Olympics of South Dakota
Habitat for Humanity
Sioux Empire Safety Village  
Project Linus
Daisies for Daybreak  
Ronald McDonald House
Disability Awareness Commission
Missouri Shores Domestic Violence Center
Watertown Resource Center  
Humane Society of the Black Hills

2010 Grant Winners

Front Porch Coalition
Furniture Mission of SD
Good Shepherd Clinic, Inc.
Hope Haven Int'l. Ministries
Jan Manolis Family Safe Center
Kids Against Hunger, Sioux Falls
Oahe, Inc.
New Directions Down Syndrome Association
South Dakota Achieve
South Dakota Parent Connection, Inc.
The Cornerstone Rescue Mission

2009 Grant Winners

The Guardianship Program, Inc.
Aberdeen Area Diversity Committee
Almost Home Canine Rescue
Black Hills Center of Hope
Experience Works
CASA – Sioux Falls Area Program
SD Association of Conservation Districts Inc.
Children’s Home Foundation
Help!Line Center
Sioux Falls Green Project

2008 Grant Winners

Abbott House    
South Dakota Agriculture in the Classroom, Inc.
My Fishing Pond
Refugee and Immigrant Women’s Association
Safe Harbor
Southwest Crisis Center
Teddy Bear Den
SPURS
Wiconi Wawokiya, Inc.
Community Food Bank of South Dakota
Youth & Family Services, Inc.

2007 Grant Winners

Child Care

2006 Grant Winners

Childhood Literacy

2005 Grant Winners

Active for Life/Small Steps
Breast Cancer
Buddy System
Cancer/Heart/Diabetes
Coaching Children
Colorectal Cancer
Great American Smokeout
Healthier Office
Healthy Snacks/Childhood Obesity
How Much Is Enough
Kick Butts Day/Teens
Lung Cancer/Secondhand Smoke
Native American Health Issues
Portion Size

2004 Grant Winners

CASA
Coaching Children
Children’s Home Society
Children’s Inn
Drug & Alcohol Abuse Awareness
Junior Achievement
Kids Voting
Rape & Domestic Abuse
Ronald McDonald House
School Zone/Bicycle Safety
Smoke Detectors
South Dakota Infant Loss Center
Special Olympics
Cornerstone Rescue Mission
Volunteers of America
Weather Safety

2003 Grant Winners

American Heart
CASA
Children’s Inn
Foster Care/Foster Parenting
Hunting Safety
Kids Voting
Make-a-Wish
Rape & Domestic Violence
Rapid City Humane Society
Ronald McDonald House
School Zone/Bicycle Safety
South Dakota Infant Loss Center
The Banquet
Weather Safety

2002 Grant Winners

American Heart
CASA
Children’s Inn
Foster Care/Foster Parenting
Hunting Safety
Kids Voting
Make-a-Wish
Rape & Domestic Violence
Rapid City Humane Society
Ronald McDonald House
School Zone/Bicycle Safety
South Dakota Infant Loss Center
The Banquet
Weather Safety

2001 Grant Winners

Washington Pavilion  
Seatbelt Safety
Outdoor Campus  
Project Linus
Children’s Home Society 
Children’s Inn
Turning Point   
Volunteers of America
Character Counts  
Boy Scouts/Girl Scouts
Foster Care/Foster Parents 
Siouxland Libraries
CASA    
Sioux Vocational
Big Brother Big Sister  
PTA
Mentor Moms   
Ronald McDonald House
Youth Enrichment Center 
Make-a-Wish
Rape & Domestic Abuse 
Sioux Falls Cares
Farm Safety   
Multicultural Center
Children’s Miracle Network

2000 Grant Winners

Washington Pavilion
Children’s Miracle Network
Outdoor Campus  
Children’s Care Hospital & School
Children’s Home Society
Children’s Inn
South Dakota Infant Loss Center
Turning Point
Character Counts  
Boys Scouts/Girl Scouts
Foster Care/Foster Parenting 
Siouxland Libraries
CASA    
Sioux Vocational
Big Brother Big Sister  
Kids Inc.
Mentor Moms   
Ronald McDonald House
Youth Enrichment Center 
Make-a-Wish
Rape & Domestic Abuse 
Volunteers of America

1999 Grant Winners

Health Fair
Humane Society
Banquet
Project SOS
Children’s Care Hospital & School Blood Bank
Business Tech Expo
Saturday for Me
Turning Point
Women in Business
Children’s Miracle Network
Guardianship
Junior Achievement
Red Cross
Seat Belts
Sioux Falls Promise
Boy Scouts/Girl Scouts
Grand Prix
Heartwalk
Immunization
Hunter Safety
Children’s Home Society
Children’s Inn   
Foster Care/Foster Parents
South Dakota Infant Loss Center
Washington Pavilion

1998 Grant Winners

Jefferson Awards
Flu Shots/Immunizations
Health Fair
Habitat for Humanity
Children’s Miracle Network
Heart Walk
Bike Safety
Humane Society
Children’s Care Hospital & School Hunter Safety
Women in Business
Kids Vote
Boy Scouts/Girl Scouts
National Guard
Blood Bank
Lutheran Social Services
Children’s Inn
Outdoor Campus
Church/Religion
Seat Belts
Fire Safety
Turning Point
Volunteerism
YMCA
Youth Soccer

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