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Alcohol Sales Are Up

April 19, 2009, 10:46 PM by Cherlene Richards

One industry is weathering the national economic storm. And that's helping local businesses right here in KELOLAND. Alcohol sales and consumption rose across the US in 2008. And the trend is continuing. While the booze business is booming, many local retailers are also thinking up ways to accommodate people on a budget.

"It's kind of like death and tax’s, there are certain things that people are always going to do," Heather Boysen said.

Many can come to their own conclusion about why alcohol sales are up. But regardless of the reason, Heather Boysen says it's good for her business.

"I think that more people because of the economy are probably not going to restaurants as often, so they're drinking at home,” Boysen said.

Boysen says people are still buying from her business, but she sees that many are trying to trim their spending.

"The buying pattern has changed, a little bit, they're still buying, they just might be buying something different,” Boysen said.

Boysen says a lot of customers are opting out of the higher-end spirits and wine. They're buying items that get them more for their money and are still purchasing bottles - just the less expensive ones. And that's leading Boysen to cater to her customers' budgets by provided more variety for $20 and under.

"We're concentrating on getting in, really nice, bottles of wine that are economical for more people to buy, but are still really high in quality,” Boysen said.

Boysen says as the industry tries to stay on top, many a changing to accommodate anyone's budget in these tough economic times.

Boysen also says the loosened liquor law has also helped with business. Since November, alcohol retailers have been able to sell spirits, wine and beer on Sundays in Sioux Falls. The law had been around since prohibition and was changed by the city council.

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