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Daktronics To Be Featured On Discovery Channel

May 27, 2008, 12:56 PM

Daktronics to be Featured on Premier Episode of Discovery Channel Show 

BROOKINGS, S.D. – May 27, 2008 – A film crew from the Discovery Channel spent two days at the Daktronics Brookings plant in February videotaping the production of the Kansas City Royals “CrownVision” display, currently the world’s largest HD-LED video board. The manufacture and assembly of the display will be featured on a new Discovery Channel show titled “Factory Made”. 

The Daktronics segment is scheduled to air on the premier episode of the show on Wednesday 28 May at 7 p.m. Central time. Additional airings of this episode are scheduled for 28 May at 11 p.m. and 1 June at 9 a.m. Central time. 

“The filming of the ”Factory Made” episode generated a great deal of excitement throughout Daktronics worldwide and the Brookings community,” said Robert Madler, Daktronics Live Events Manufacturing Manager, in a statement. “Several employees had the opportunity to witness first-hand the time and effort that goes into making a television production, and we are all looking forward to May 28th when we see the final result.”

About Daktronics 

Daktronics is recognized as the world’s leading provider of full-color LED video displays. Daktronics began manufacturing large screen, full-color LED video displays in 1997. Since then, over 3,000 ProStar® and ProAd® displays have been sold and installed in sporting and commercial facilities around the world. Since 2001, independent market research conducted by iSuppli Corp. lists Daktronics as the world’s leading provider of large screen LED video displays. 

Daktronics has strong leadership positions in, and is one of the world’s largest suppliers of, electronic scoreboards, computer-programmable displays, digital billboards, large screen video displays and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company’s World Wide Web site at:, e-mail the company at, call (605) 697-4300 or toll-free (800) 325-8766 in the United States or write to the company at 201 Daktronics Drive PO Box 5128 Brookings, S.D. 57006-5128. 

Cautionary Notice: In addition to statements of historical fact, this news release contains forward looking statements reflecting the Company’s expectations or beliefs concerning future events which could materially affect Company performance in the future. The Company cautions that these and similar statements involve risk and uncertainties including changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the Company’s SEC filings which may cause actual results to differ materially. Forward-looking statements are made in the context of information available as of the date stated. The company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

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