User uShare Login | Register
Login
Register

Along with posting photos, videos, and stories, your uShare account lets you post Classified Ads, recipes on What's For Dinner, and Announcements.


83° View Weather Current Conditions Sioux Falls Change Location
Set Weather Options

RADAR LOCATION

TEMPERATURE LOCATION

Share your Photos, Videos, and Stories on uShare! Click here to get started.

KELOLAND.com | Sioux Falls News & Weather, South Dakota News & Weather, Minnesota and Iowa News

[0] My Saved Articles
Find local businesses
on the KELO Pages!

 

Patrolling Social Media

December 19, 2012, 9:55 PM by Sammi Bjelland

Patrolling Social Media
SIOUX FALLS, SD -

Social media can be very handy when you want to keep in touch with friends, or get instant updates on current events.  Now, the South Dakota Highway Patrol has tapped into this new-age communication to become more accessible to the public.

"Facebook seems to get out to more people in a quicker manner. With society changing the way they're doing things, we think that the social media sites are the faster way to get information out there," Lt. Rick Miller said.

The idea to utilize sites like Facebook and Twitter came from a few highway patrol troopers who suggested making the department a little more accessible to those it serves.

"It's just a way to interact with the public so if they have some questions for us, they too can ask us through Facebook. And we utilize the staff that we have that's using Facebook to answer those questions in a timely manner," Col. Craig Price said.

The department's social media pages not only serve as a way to field questions, it's also a great way to keep track of the most current road conditions.

"As most know, the weather changes quickly and it affects the roads and the way people travel. So anytime we can put that information out there with people on mobile devices. We'll put road closures, or no-travel advisories so people see it very quickly," Lt. Miller said.

The South Dakota Highway Patrol started its social media pages this past summer and has already seen a great response from the public.

"Over the weeks, monitoring it, our website traffic has reduced while the social media, Twitter and Facebook, both increased," Lt. Miller said.

And troopers say this is an easy way for them to reach out to the public with information about their needs as a department.

"We've also found some additional benefit from it.  Hopefully getting our name out there and our message and allowing some folks to maybe recognize they'd like to come and work for us. So we are trying to use it as a recruiting tool as well,"  Col. Price said.

No matter how you use these social media resources, the troopers think it could become a vital part of South Dakotans' everyday lives.

"Whether it's a road closure or some significant event, we need to notify the public of, it's a great place to do that. It gets our message across in a quick, timely manner," Lt. Miller said.

Although the troopers will use their social media pages to update road conditions, Colonel Price says the best place for weather-related traffic information is www.safetravelusa.com.

You can follow the Highway Patrol on Twitter and subscribe to the Highway Patrol's Facebook page.

Previous Story

Next Story


Comments







Sponsored

 


View featured stories

You may also like

Keeping Drive-In Theaters Alive

7/22/2015 10:15 PM

Despite the drop in outdoor theaters, some owners are determined to keep their operation running. 

Full Story | Watch
Budget Surplus Again

7/28/2015 10:15 PM

Even though the state ended with more money than the latest projections had predicted, it still ended with less than lawmakers were expecting when the...

Full Story | Watch
Adjusting The Protection

7/23/2015 10:14 PM

The South Dakota Junior Football League is getting ready for another season of showing kids some of the finer techniques of the game, but the instruct...

Full Story | Watch
'Plant A Row' Reaps Bountiful First Season

7/26/2015 10:13 PM

Over at the Feeding South Dakota Food Pantry, the staff says with the harvesting season just getting started, they're off to a good start.

Full Story | Watch
Inside KELOLAND: Doctor App, Step Up For Heroes, Healthy Summer Eating

7/26/2015 3:24 PM

Going to the doctor anytime, anywhere - Learn more about a new program that brings healthcare on the go.

Full Story | Watch


Events