User uShare Login | Register
Login
Register

Along with posting photos, videos, and stories, your uShare account lets you post Classified Ads, recipes on What's For Dinner, and Announcements.


30° View Weather Current Conditions Sioux Falls Change Location
Set Weather Options

RADAR LOCATION

TEMPERATURE LOCATION

Freezing rain switching to snow Sunday evening through Monday.

 

KELOLAND.com | Sioux Falls News & Weather, South Dakota News & Weather, Minnesota and Iowa News

[0] My Saved Articles
Find local businesses
on the KELO Pages!

 

Patrolling Social Media

December 19, 2012, 9:55 PM by Sammi Bjelland

Patrolling Social Media
SIOUX FALLS, SD -

Social media can be very handy when you want to keep in touch with friends, or get instant updates on current events.  Now, the South Dakota Highway Patrol has tapped into this new-age communication to become more accessible to the public.

"Facebook seems to get out to more people in a quicker manner. With society changing the way they're doing things, we think that the social media sites are the faster way to get information out there," Lt. Rick Miller said.

The idea to utilize sites like Facebook and Twitter came from a few highway patrol troopers who suggested making the department a little more accessible to those it serves.

"It's just a way to interact with the public so if they have some questions for us, they too can ask us through Facebook. And we utilize the staff that we have that's using Facebook to answer those questions in a timely manner," Col. Craig Price said.

The department's social media pages not only serve as a way to field questions, it's also a great way to keep track of the most current road conditions.

"As most know, the weather changes quickly and it affects the roads and the way people travel. So anytime we can put that information out there with people on mobile devices. We'll put road closures, or no-travel advisories so people see it very quickly," Lt. Miller said.

The South Dakota Highway Patrol started its social media pages this past summer and has already seen a great response from the public.

"Over the weeks, monitoring it, our website traffic has reduced while the social media, Twitter and Facebook, both increased," Lt. Miller said.

And troopers say this is an easy way for them to reach out to the public with information about their needs as a department.

"We've also found some additional benefit from it.  Hopefully getting our name out there and our message and allowing some folks to maybe recognize they'd like to come and work for us. So we are trying to use it as a recruiting tool as well,"  Col. Price said.

No matter how you use these social media resources, the troopers think it could become a vital part of South Dakotans' everyday lives.

"Whether it's a road closure or some significant event, we need to notify the public of, it's a great place to do that. It gets our message across in a quick, timely manner," Lt. Miller said.

Although the troopers will use their social media pages to update road conditions, Colonel Price says the best place for weather-related traffic information is www.safetravelusa.com.

You can follow the Highway Patrol on Twitter and subscribe to the Highway Patrol's Facebook page.

Previous Story

Next Story


Comments







Sponsored
Find Local Businesses on KELO Pages!

View featured stories

You may also like

Dakota State's 'Animal House'

12/14/2014 10:05 PM

A new campus housing project is taking flight at Dakota State University in Madison.

Full Story | Watch
Social Media's Dark Side

12/16/2014 10:08 PM

The connection to our electronic devices is stronger than ever before, and that bond will only grow as technology continues to develop.  As new a...

Full Story | Watch
Canton Family Continues To Recover From June Flood

12/18/2014 10:00 PM

While many homes have been repaired, others still have a long way to go.

Full Story | Watch
The South Dakota Death Penalty Debate

12/17/2014 9:59 PM

The debate over the death penalty in South Dakota is heating up again. After considering a full repeal last year, lawmakers are mulling more restricti...

Full Story | Watch
Working On The Holidays

12/19/2014 10:05 PM

While the holiday season is a time for many to spend with friends and family, not everyone will be able to do that.

Full Story | Watch


Events