User uShare Login | Register
Login
Register

Along with posting photos, videos, and stories, your uShare account lets you post Classified Ads, recipes on What's For Dinner, and Announcements.


58° View Weather Current Conditions Sioux Falls Change Location
Set Weather Options

RADAR LOCATION

TEMPERATURE LOCATION

News

[0] My Saved Articles
Back to all news

Business

Find local businesses
on the KELO Pages!

 

CALM Act Quiets Commercials

December 13, 2012, 5:57 PM by Shawn Neisteadt

CALM Act Quiets Commercials
SIOUX FALLS, SD -

You might notice your TV viewing experience is now a little more pleasurable.  Starting Thursday, a federal act is in place that requires all TV providers to ensure the volume of commercials isn't louder than the show you're watching.

Some back-room machines at KELOLAND TV don't look like much to you and me, but they play a big role in how we watch and, more importantly, hear what's on air.

The machines compress the audio before it reaches your TV. That ensures that the volume of the commercials is equal to the volume of the show you're watching.  And starting Thursday, all TV providers must make sure the volume doesn't spike when commercials come on.  That's part of a federal law known as the CALM Act.

That doesn't mean everything will be the same volume, such as shows, commercials will still have louder and softer areas, but it is meant to protect viewers from those excessively loud commercials that can be startling.

The Federal Communications Commission adopted the new rule one year ago, and allowed a 12-month phase-in process.  They also have established a process for filing a complaint.  At KELO TV, everything is archived to ensure our volume complies and can be checked if ever a complaint arises.

Previous Story

Next Story


Comments







Sponsored
 

View business

You may also like

Takata Air Bag Recall Becomes Biggest Ever In US

5/20/2015 5:19 AM

Takata's decision to add more than 18 million air bags to existing recalls comes following pressure from U.S. safety regulators.

Full Story
South Minnesota Ave. Burger King To Be Torn Down For Strip Mall

5/19/2015 2:06 PM

Demolition of the Burger King building will get underway June 1 and the strip mall will be complete in mid-October.  

Full Story
Moe's Southwest Grill Looks To Open Restaurant In Sioux Falls

5/18/2015 4:18 PM

The Mexican franchise Moe's Southwest Grill has picked a location in Sioux Falls, but has yet to seal the deal.  Moe's Southwest Grill st...

Full Story
Buildings Being Torn Down on 41st Street For New Strip Mall

5/19/2015 4:10 PM

A new strip mall is coming to 41st Street across from the Western Mall.  Lloyd Companies is taking out the K & H Car Wash, Mobil gas station ...

Full Story
Raven Industries Sales And Profits Significantly Down

5/19/2015 9:45 AM

Raven Industries is reporting significant first quarter profit losses.  Raven's net sales were down 31.4 percent to $70.3 million. Raven'...

Full Story


Events