User uShare Login | Register

Along with posting photos, videos, and stories, your uShare account lets you post Classified Ads, recipes on What's For Dinner, and Announcements.

43° View Weather Current Conditions Sioux Falls Change Location
Set Weather Options



Share your Photos, Videos, and Stories on uShare! Click here to get started.


[0] My Saved Articles
Back to all news


Find local businesses
on the KELO Pages!


Brookings Businesses Win Big

November 16, 2012, 4:56 PM by Perry Groten

Brookings Businesses Win Big

Regardless of the final score of Saturday's big football game between the University of South Dakota and South Dakota State, the economy of Brookings will ultimately be the big winner. 

The gridiron rivalry that's being renewed after nine years is expected to generate at least a half-million dollars in sales.

Brookings businesses are hoping for, at least, a repeat of the Hobo Day homecoming crowds of two weekends ago. But this time, there will be thousands of customers from Vermillion in town spending their money.

The ovens at George's Pizza have been fired-up for days in anticipation of the USD-SDSU football game.

"We haven't done this in nine years, so we'll see what happens," George's Pizza General Manager Thomas Knutson said.

George's will have 200 pizzas stockpiled to serve by the slice come Saturday.

"It takes a few days, we freeze a few of them and then we unthaw them and get them ready to go out the windows," Knutson said.

Next door at the Brownstone Restaurant, the only game day uncertainty is just how packed they'll be Saturday.

"It's either going to be busy or it's going to be frighteningly busy," Brownstone Restaurant Owner Brennan Sullivan said.

And nobody's getting the day off.

"It's all hands on deck on Saturday afternoon and evening so we'll be fine," Sullivan said.

Fans attending the game have their budgets planned out, revealing their school spirit with every dollar they spend.

"I suppose we'll get some SDSU apparel and some stuffed Coyotes we can throw out on the field," SDSU fan Rick Stevens said, laughing.

The Chamber of Commerce estimates the average football fan will spend at least $60 for game day.  But some businesses think that's low balling it.  They're poised to cash in regardless of their customers' team loyalties.

George's Pizza says the only lull they'll see Saturday is during the actual game. That's when the staff will be able to catch their breath, fire up the ovens again, and get ready for the post-game crowd.

Previous Story

Next Story




View business

You may also like

Missing Documents On Secretary Of State Website

10/6/2015 6:05 PM

Half a million documents that are supposed to be on the South Dakota's Secretary of State website are not online.  The current Secretary Shan...

Full Story | Watch
State Waiting On Word From Feds About GEAR UP Program Future

10/6/2015 3:15 PM

Education Secretary Melody Schopp says the state is waiting for word from the U.S. Department of Education about the future of a Native American colle...

Full Story
Mid Central Takes Action On Finances, Dodges Questions About GEAR UP

10/8/2015 6:05 PM

While Dan Guericke is avoiding all questions about Westerhuis and GEAR UP, he couldn't avoid leading a public meeting of Mid Central Co-op's b...

Full Story | Watch
Halloween Spending Prediction; Top Costumes

10/6/2015 3:09 PM

$6.9 billion; that's how much we will spend on costumes, candy and Halloween decorations.

Full Story
Watertown Passengers Wait For Air Service To Return

10/6/2015 5:15 PM

Watertown participates in a federal program that subsidizes airlines for serving rural airports. Passenger numbers had dropped so low in Watertown, th...

Full Story | Watch