Since 1998, KELOLAND-TV has helped more than 130 organizations through our Tradition of Caring. Now, a new partnership with the Avera Health System aims to expand the tradition to reach even more organizations and people in need.
Informative spots on KELOLAND-TV help local non-profits raise awareness. Thanks to a new partnership, the program that gives non-profits the power to share their message will be known as the "Avera Tradition of Caring in KELOLAND."
"Both organizations, both KELO and Avera, really do have a tradition of caring for people in this community and this is one more way how we can exemplify how we care for the community," Daryl Thuringer of Avera said.
The Avera Tradition of Caring in KELOLAND will take what KELO-TV has been doing since 1998 and make it larger. Next year, the dollar value of the public service announcements available will grow from the current $160,000 to $200,000.
"The key of this whole program really is those non-profits that need the awareness building, that need the exposure that KELO can offer them," Thuringer said.
"That really does make a difference for them. We hear it every year from those organizations that get the grants that it does make a difference so that's why we want to continue," Paul Farmer of KELO-TV said.
And another reason for the partnership, those at Avera list, is the coverage area. Avera covers just about an identical region to KELOLAND.
"We have a focus on rural America. We have a focus on this entire region. For us to be able to give back to the community, for us to be able to partner with KELO in a Tradition of Caring, really fits with the mission and helps define who we are," Thuringer said.
Applications for the next round of grant recipients will be posted in the coming weeks. Any non-profit in the KELOLAND region is encouraged to seek this chance to educate and raise awareness about their mission.
"I really hope this Tradition of Caring brings applications in from people and from organizations that are meeting those unmet needs. That are really touching and changing the lives of people in our communities," Thuringer said.