User uShare Login | Register

Along with posting photos, videos, and stories, your uShare account lets you post Classified Ads, recipes on What's For Dinner, and Announcements.

56° View Weather Current Conditions Sioux Falls Change Location
Set Weather Options



Share your Photos, Videos, and Stories on uShare! Click here to get started.

#3 Brookings @ #2 Mitchell at 7 p.m.


[0] My Saved Articles
Back to all news


Find local businesses
on the KELO Pages!


Mayor Signs Events Center Name Agreement

September 17, 2012, 5:52 PM by Shawn Neisteadt

Mayor Signs Events Center Name Agreement

With the quick swoop of pen, Sioux Falls Mayor Mike Huether signed the $20 million naming rights agreement for the Denny Sanford PREMIER Center.  The signature is more than a year in the making.

"I know that there were times that, along this naming rights journey, that we were scrutinized for this or scrutinized for that, but ultimately the process worked," Huether said.

It worked out to be a 25-year deal.  Sanford Health, First PREMIER Bank and PREMIER Bankcard will pay $750,000 each year. It also names the entire area including the current arena and convention center as the Sanford Place.  But, it also allows for more sponsorships inside the new center.

"There will be a whole list of opportunities for the community and we thought that was important.  That is something that is unique in this agreement and something we're inviting everybody to participate," Dana Dykhouse of First PREMIER Bank said.

City officials believe the payments will cover operational costs when the doors open in 2014.

"It will be one incredible events center that we're going to have open to the public in two years.  We are very excited about this partnership and we can't wait until that first band will be here," Miles Beacom of Premier BANKCARD said.

The final proposal also gives Sanford and PREMIER exclusive rights to name the building for life beyond the 25-year agreement.  But for now, this celebration is all about the this $20 million deal.

The Sioux Falls City Council unanimously approved the agreement.  A hired firm will begin working with the city next month to set prices and find additional sponsorships for inside the building and for premium seating and suites.

Previous Story

Next Story




View business

You may also like

Mitchell Superintendent Defends 'Second Job'

10/5/2015 10:02 PM

Our KELOLAND News investigation revealed some of the problems surrounding the multimillion dollar GEAR UP grant that caused the state to end its partn...

Full Story | Watch
Missing Documents On Secretary Of State Website

10/6/2015 6:05 PM

Half a million documents that are supposed to be on the South Dakota's Secretary of State website are not online.  The current Secretary Shan...

Full Story | Watch
Pepsi Perfect To Be Released October 21

10/5/2015 3:08 PM

On October 21, the same day Marty McFly traveled through time, the soda company is releasing Pepsi Perfect.

Full Story
Cupcake Baker Whips Up A Book

10/5/2015 3:35 PM

The woman who opened South Dakota's first gourmet cupcake shop has published a book.  Melissa Johnson has written, "Fingers in the Frost...

Full Story
State Waiting On Word From Feds About GEAR UP Program Future

10/6/2015 3:15 PM

Education Secretary Melody Schopp says the state is waiting for word from the U.S. Department of Education about the future of a Native American colle...

Full Story