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City Signs Events Center Naming Rights Agreement

September 17, 2012, 11:34 AM by Shawn Neisteadt

City Signs Events Center Naming Rights Agreement

The future Sioux Falls Events Center now officially has a name.

Mayor Mike Huether signed the official agreement Monday morning between the city, Sanford Health, PREMIER Bank and PREMIER Bank Card. 
The Denny Sanford PREMIER Center is already under construction and the more than $20 million naming rights deal is now effective.

City leaders call it one of the richest partnerships for the city's size anywhere in the nation.

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