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Mobile Shopping Skyrockets

August 29, 2012, 10:00 PM by Angela Kennecke

Mobile Shopping Skyrockets
SIOUX FALLS, SD -

What are you planning to do this Labor Day? It looks like a lot of people will be buying stuff using their mobile devices.

Online retail sales from mobile devices have doubled in the last year and one shopping website shows huge spikes in purchases on summer holidays.

College student Morgan Hauck got a smart phone last year.  She says at that time, shopping via her phone was awkward and time consuming.  But now it's much easier. 

"A lot of the retailers I shop at now have apps and I've downloaded them and it's become such a streamline process and it's easy to do.  Price checking, I love doing that, scanning something at the store and seeing if it's the best deal, where I can get it for cheaper and buying it right on the spot," Hauck said.

Those price checking apps also help consumers be smarter shoppers.

"There's a lot of great apps for price comparison, so you can be in a brick and mortar box store and look at a TV and then you can scan it and decide, maybe there's a better price online on a different website," John Meyer of 9 Clouds Internet Marketing said.

Meyer says it's not surprising that mobile technology has taken off for shopping. 

"Essentially your phone is your catalog and it's also your wallet now too because you have something like Square or Google checkout or other apps that allow you to purchase with your phone," Meyer said.

According to dealnews.com, an online shopping website, the traffic to its site via mobile device jumped by more than 40 percent on both Memorial Day and the Fourth of July.  

Meyer says that's because mobile technology and speed has caught up with desktops and laptops. 

"But now, our phones are just as fast and they're in our pockets so people are away from the office on a holiday and they're still thinking about shopping," Meyer said.

Hauck also takes advantage of deals like free shipping on the summer holidays.

"If I need something and I think of it, it's nice my phone is always with me so I can purchase it," Hauk said.

The biggest increase for mobile retail traffic over the summer holidays came from iPad users.

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