User uShare Login | Register

Along with posting photos, videos, and stories, your uShare account lets you post Classified Ads, recipes on What's For Dinner, and Announcements.

29° View Weather Current Conditions Sioux Falls Change Location
Set Weather Options



 Winter Storm for November 30, 2015

Snow Outlook

Severe Weather

State Radar

Click here for local closings & delays

Send photos to

Storm Center Update



[0] My Saved Articles
Find local businesses
on the KELO Pages!


Events Center Naming Rights Finalized

August 1, 2012, 6:00 PM by Don Jorgensen

Events Center Naming Rights Finalized

It's taken months, but on Wednesday Sioux Falls' new multi-million dollar events center officially has a name.

After spending thousands of dollars to study the idea and find a corporate sponsor, the city announced it's reached an agreement with Sanford Health, First Premier Bank and Premier Bankcard for naming rights for the outside of the building.

Sioux Falls' new events center is still just a conceptual drawing.  The city hasn't even broken ground yet, but pending City Council approval, First PREMIER Bank, PREMIER Bankcard and Sanford Health will be the title sponsors for the building.

"This is a wonderful deal for the city and this state because they care not only about today, but they care about this town years from now," Sioux Falls Mayor Mike Huether said.

The mayor wouldn't disclose terms of the deal, but says the money will pay for operating costs and will help keep the Events Center operating in the black.

"To keep a facility open you have to heat it, you have to cool it and maintain it. These dollars coming from a private entity will be used to do that versus using taxpayer dollars, so it's a big, big deal," Huether said.

The city spent more than $20,000 to hire a company to secure a corporate sponsor. But it also spent $65,000 to study the idea to see how much money the events center could get in sponsorships, not only for the Events Center but also the Convention Center and the Arena.

"You will see a name on each of the buildings," Community Development Director Darrin Smith said.

Smith says now that the city has secured naming rights for the outside, it'll begin focusing on naming rights for the inside of the facility.

"There are a number of opportunities that we've already identified working with the consultants and ourselves identifying opportunities," Smith said.

The city is going to hold a news conference on Thursday to release more details of the deal. Ground breaking on the $115 million facility is scheduled for August 30.

Previous Story

Next Story




View news

You may also like

Man Killed In Rollover Crash Identified

11/29/2015 1:05 PM

A Mitchell man has been identified as the victim in a rollover crash near Artesian, South Dakota on Friday.

Full Story
Tyrese Ruffin's Mother Speaks Publicly For First Time

11/25/2015 6:18 AM

In her first and only television interview, Doohen talked about her son, who she called the joy of her life.

Full Story
Ghost Town Up For Sale, At Reduced Price

11/30/2015 8:31 AM

Real estate agent Stacie Montgomery said she's put the town back on the market, at a reduced price of $250,000.

Full Story
Police: Newborn Left In Christmas Nativity Manger At Church

11/25/2015 8:48 AM

Authorities are searching for whoever left a newborn baby with the umbilical cord still attached in the Christmas nativity manger at a New York City c...

Full Story
One Killed, One Injured In Two-Vehicle Crash Near Wolsey

11/26/2015 4:29 PM

Authorities say one man was killed and another man was injured when a pickup truck collided with a semi-truck eight miles west of Wolsey.

Full Story