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Midweek 4th Of July Not Affecting Plans

July 3, 2012, 5:05 PM by Brady Mallory

Midweek 4th Of July Not Affecting Plans
MADISON, SD -

Many people like to take a long weekend to celebrate America's birthday.  But the Fourth of July falling midweek is not weakening holiday plans.

"Our Fourth of July is a crazy family time," Cindy Duffert said.

Duffert's holiday is likely to be crazy as she is planning on a full house.

"We have our grandkids, aunts, uncles, cousins, nieces and nephews come," Duffert said.

In total Duffert has made six trips to a fireworks stand just off of I-29 near the exit to Madison.  Fifty people are making the trip to celebrate the red, white and blue with Duffert and her husband.  She had prepared to re-arrange plans because America's birthday is not on a Friday or a Monday.

"Actually this year I sent out a text saying, 'would you rather do it another day?'" Duffert said.

There was no hesitation, however.

"There's really a good travel sentiment, not only across South Dakota but across the whole nation," South Dakota Secretary of Tourism Jim Hagen said.

According to Hagen, holidays such as the Fourth, Memorial Day and Labor Day are the biggest holidays for tourism in South Dakota.  Though this year is different, he has only noticed a slight decrease in travel plans.  As for tourism in general, Hagen says business is booming. The department's website traffic is up 20 percent, and the number of visitors to state parks is up about 45 percent. 

"I think people are at the point where they don't care when a holiday is falling.  They want to get out and explore," Hagen said.

In most places, 11 weeks of falling gas prices are helping fuel the desire to travel more.  As for Duffert, she has bigger things on her mind than missing out on a three-day weekend.

"Just try to stay cool.  That's the thing this year, and hopefully no fires," Duffert said.

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