User uShare Login | Register
Login
Register

Along with posting photos, videos, and stories, your uShare account lets you post Classified Ads, recipes on What's For Dinner, and Announcements.


53° View Weather Current Conditions Sioux Falls Change Location
Set Weather Options

RADAR LOCATION

TEMPERATURE LOCATION

Share your Photos, Videos, and Stories on uShare! Click here to get started.

News

[0] My Saved Articles
Back to all news

Business

Find local businesses
on the KELO Pages!

 

Most Popular Today


Swiftel Center Attracting Big Names

February 14, 2012, 5:59 PM by David Brown

Swiftel Center Attracting Big Names
BROOKINGS, SD - With all the recent talk about the Sioux Falls Events Center, it's the Brookings arena that's drawing in concerts. 

On Wednesday night, top 40 acts T-Pain and Gym Class Heroes will hit the stage at the Swiftel Center. And there's a reason why a building more than 50 miles from South Dakota's biggest city is attracting big names.

The stage is being set for the Snowstorm Music Tour blasting through town Wednesday night. But T-Pain and Gym Class Heroes are just the latest high-profile acts to hit Brookings.

"Last year, we had Korn and Disturbed and Willie Nelson," Swiftel Center executive director Tom Richter said. "So, we've had a wide spectrum of genres of music here and they've all done well."

Richter says the formula for attracting acts is pretty simple despite both the building and the city's small size.
"It's been a lot of relationship building with promoters and agents across the country," Richter said.

But Richter understands those relationships can only go so far and that a new arena in Sioux Falls could make things difficult down the line. Richter says when national acts come through South Dakota, they'll visit Sioux Falls or Brookings, but not both. He hopes the Swiftel Center's reputation over the past couple of years can help when the Sioux Falls Events Center is eventually constructed.

"It is a much more intimate setting than a big arena because obviously, there's a lot less seats and people are closer to the artists and so, it is more intimate," Richter said.

And while different acts may require a bigger stage, Richter's confident both the acts and the crowds will continue to file in.

"We've managed to create a niche in our market to attract those types of events," Richter said.

Richter says there are still tickets available for the concert. Click here for more information.

Previous Story

Next Story


Comments







 
Find Local Businesses on KELO Pages!

View business

You may also like

Endless Pasta Passes Sell Out Fast

9/8/2014 4:15 PM

Olive Garden is giving customers a reason to keep coming back.

Full Story
Midco Customers Have Fastest Internet Speed In The Nation

9/9/2014 2:15 PM

The Internet is speeding up in the United States with Midcontinent Communications in South Dakota leading the way.  Midco landed the number one s...

Full Story
Father/Son Builders Get Parade Home Ready

9/8/2014 10:10 PM

429 new homes have gone up in Sioux Falls so far this year.  55 of them will be on display for the fall Parade of Homes over the next two weekend...

Full Story | Watch
Local Company Takes Part In Internet Slowdown Day

9/10/2014 10:45 AM

Some Internet sites may be loading slower on Wednesday, and it is intentional.

Full Story
Oh My Cupcakes! Expands To Empire Mall

9/10/2014 1:45 PM

A popular cupcake shop in Sioux Falls will open up a "cupcake cart" near the center court in the Empire Mall next month.

Full Story


Events