User uShare Login | Register
Login
Register

Along with posting photos, videos, and stories, your uShare account lets you post Classified Ads, recipes on What's For Dinner, and Announcements.


28° View Weather Current Conditions Sioux Falls Change Location
Set Weather Options

RADAR LOCATION

TEMPERATURE LOCATION

News

[0] My Saved Articles
Back to all news

Business

Find local businesses
on the KELO Pages!

 

Swiftel Center Attracting Big Names

February 14, 2012, 5:59 PM by David Brown

Swiftel Center Attracting Big Names
BROOKINGS, SD - With all the recent talk about the Sioux Falls Events Center, it's the Brookings arena that's drawing in concerts. 

On Wednesday night, top 40 acts T-Pain and Gym Class Heroes will hit the stage at the Swiftel Center. And there's a reason why a building more than 50 miles from South Dakota's biggest city is attracting big names.

The stage is being set for the Snowstorm Music Tour blasting through town Wednesday night. But T-Pain and Gym Class Heroes are just the latest high-profile acts to hit Brookings.

"Last year, we had Korn and Disturbed and Willie Nelson," Swiftel Center executive director Tom Richter said. "So, we've had a wide spectrum of genres of music here and they've all done well."

Richter says the formula for attracting acts is pretty simple despite both the building and the city's small size.
"It's been a lot of relationship building with promoters and agents across the country," Richter said.

But Richter understands those relationships can only go so far and that a new arena in Sioux Falls could make things difficult down the line. Richter says when national acts come through South Dakota, they'll visit Sioux Falls or Brookings, but not both. He hopes the Swiftel Center's reputation over the past couple of years can help when the Sioux Falls Events Center is eventually constructed.

"It is a much more intimate setting than a big arena because obviously, there's a lot less seats and people are closer to the artists and so, it is more intimate," Richter said.

And while different acts may require a bigger stage, Richter's confident both the acts and the crowds will continue to file in.

"We've managed to create a niche in our market to attract those types of events," Richter said.

Richter says there are still tickets available for the concert. Click here for more information.

Previous Story

Next Story


Comments







Sponsored
Find Local Businesses on KELO Pages!

View business

You may also like

Auto Dealer Chain To Pay Fine For Deceptive Ads

12/12/2014 11:41 AM

A family-owned chain of automobile dealerships located in Iowa, Montana and South Dakota will pay a $360,000 civil penalty for running deceptive ads.

Full Story
National Attention For Sioux Falls Bakery

12/15/2014 9:56 AM

A Sioux Falls bakery is getting more national recognition.  CH Patisserie has been named one of the top 75 bakeries in the nation by The Daily Me...

Full Story
Cliff Hangers Gallery Closes; Customers Want Items Back

12/15/2014 10:10 PM

For more than two decades, Cliff Hangers Gallery has been a fixture in Sioux Falls.  A couple of years ago, the business moved from Park Ridge Ga...

Full Story | Watch
What Will Cost More/Less In 2015

12/16/2014 1:36 PM

Industry experts say gasoline prices will continue to fall in 2015, but other prices are expected to rise.

Full Story
Denny Sanford To Donate $25 Million For Scholarship Program

12/16/2014 4:30 PM

Philanthropist T. Denny Sanford is donating $25 million to South Dakota for a scholarship program for the state's technical schools.&nbs...

Full Story


Events