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Swiftel Center Attracting Big Names

February 14, 2012, 5:59 PM by David Brown

Swiftel Center Attracting Big Names
BROOKINGS, SD - With all the recent talk about the Sioux Falls Events Center, it's the Brookings arena that's drawing in concerts. 

On Wednesday night, top 40 acts T-Pain and Gym Class Heroes will hit the stage at the Swiftel Center. And there's a reason why a building more than 50 miles from South Dakota's biggest city is attracting big names.

The stage is being set for the Snowstorm Music Tour blasting through town Wednesday night. But T-Pain and Gym Class Heroes are just the latest high-profile acts to hit Brookings.

"Last year, we had Korn and Disturbed and Willie Nelson," Swiftel Center executive director Tom Richter said. "So, we've had a wide spectrum of genres of music here and they've all done well."

Richter says the formula for attracting acts is pretty simple despite both the building and the city's small size.
"It's been a lot of relationship building with promoters and agents across the country," Richter said.

But Richter understands those relationships can only go so far and that a new arena in Sioux Falls could make things difficult down the line. Richter says when national acts come through South Dakota, they'll visit Sioux Falls or Brookings, but not both. He hopes the Swiftel Center's reputation over the past couple of years can help when the Sioux Falls Events Center is eventually constructed.

"It is a much more intimate setting than a big arena because obviously, there's a lot less seats and people are closer to the artists and so, it is more intimate," Richter said.

And while different acts may require a bigger stage, Richter's confident both the acts and the crowds will continue to file in.

"We've managed to create a niche in our market to attract those types of events," Richter said.

Richter says there are still tickets available for the concert. Click here for more information.

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