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Black Friday Shopping A Holiday Tradition

November 25, 2011, 5:05 PM by Kelly Bartnick

Black Friday Shopping A Holiday Tradition
SIOUX FALLS, SD - Hundreds of shoppers hit the Empire Mall's halls Friday morning. And the deals were there for them to snatch up.

As the rush slowly dwindled down, an entire new batch of shoppers hit the halls of the Empire Mall with cash in hand.

Spending the time together is part of what makes the early morning shopping trip so much fun. That and the occasional good deal.

“We actually started out super busy,” Old Navy Manager Julie Titze said. “And since then it's been kind of a small, slow trickle of traffic. But good traffic.”

Titze says the traffic is trending up slightly from last year. Nationally, retailers predict a 3 percent increase in sales from 2010. Callie Rhead and her sister, Nicole, have noticed a lot of early sales to entice shoppers like themselves.

“We didn't make the midnight thing,” Rhead said. “We just figured we'd start this morning.”

“It's the same price at midnight right until 9 p.m. tonight,” Titze said. “And we have special sales Saturday that are just specific for Saturday tomorrow.”

Those sales could keep people swiping their credit cards and putting down cash to make purchases.

“It's good for us because we don't have lines now and the deals are still there,” Rhead said.

These deals will hopefully lead the way to a bigger, blacker bottom line this holiday.

The national retailers association expects a rise this year in online customer spending. Titze says email marketing is already a big driver of Old Navy customer business.

But the executive director of the state's retailers Association still expects holiday revenue to be good.

An annual survey finds the majority of retailers are expecting holiday sales to be equal or better when compared to last year.

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