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Face It Together

March 24, 2011, 6:01 PM by Don Jorgensen

SIOUX FALLS, SD - The numbers are alarming. Seventeen Thousand people in the Sioux Falls area suffer from alcohol and substance abuse.  But only a fraction of those will get help.

Now thanks to a new program being launched in Sioux Falls, recovering addicts can beat their addictions and they won't have to face it alone.

The program is called Face It Together. It's a partnership between Avera-McKennan Hospital and The University Health Center.

Their goal is to help people who have addictions to alcohol and substance abuse. 

"I had no idea that this problem was as big as it is until I started learning about it three or four years ago," Face It Together Co-Founder Kevin Kirby said.

Kirby, who is also a recovering addict, says 75 percent of the people who are addicted don't get the help they need because of the stigma and shame that's attached to the disease.

That's why Face It Together is launching an advertising campaign on television, radio and print.

"By featuring the real stories of local people in recovery, it aims to challenge stereotypes and show that there's a caring community of recovery to provide support," Kirby said.

Kristy Metzger, who struggled with a painkiller addiction, is featured in the ads. 

"I think my life is a good example how to show that there's hope in getting well and leading a good healthy life because that's what I'm doing," Metzger said.

And by telling her story and others, the program is determined to help people with their addictions, knowing they can Face It Together. 

"We have put our arms around this, we are going to solve this problem, we're not going to put a bandaid on something that's working reasonably well, we're going to solve it and we can only do it if we all work together," Kirby said.

If you'd like to learn more about how to get help, click on the Face It Together's web site.

Click on the video player below to watch the entire Face It Together announcement.

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