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'Sports Buffet' Creates Hunger For Sports Radio

April 20, 2009, 10:48 PM by Jay Elsen

'Sports Buffet' Creates Hunger For Sports Radio
Sports radio in Sioux Falls has a brand new sound...or should we say taste? One week after it began carrying ESPN Radio, KSOO-FM 99.1 has debuted its very own sports talk show.  "Sports Buffet with Peterson and Swain" hit the air for the first time Monday.

Sioux Falls newest talk show is hoping to create a real hunger for sports radio.

"That's how we're going to serve things up," says Co-host Brad Peterson. "We're immediately going to talk about the appetizers of the day. And, by the end of the day, the things that are left over, the things we're giong to take home are definitely going to be in the doggy bag."

The men behind the mics are longtime local sportscaster Brad Peterson and Warren Swain, who doubles as the voice of the USD Coyotes. Their relationship is just a few weeks old, but the chemistry is already there.

"We've found that we have a lot of the same thoughts in terms of preparation and research, and how we really want to handle the show a a whole. We don't want it to be a boisterous, sports yell type of show. We want it to be very friendly," Peterson said. 

Like with any new program, one of the "Sports Buffet's" biggest hurdles will be building an audience. The show will be directly competing with KWSN's popular "Sports Talk With Craig And John," giving the "new guys" an even steeper hill to climb.

"We've got a lot of things that we have to do right off the bat to become good. We have things that we have to do right away. We have to prove ourselves," admits Peterson. "You can't be judged on the first two or three days, first two or three weeks of your job. You hope that over time that judgement will come, and hopefully everything will go fine."

Swain adds, "To be honest, I'm more concerned about what we're going to do. We want to get off on the right foot. We want to come out of the gate strong. And as far as down the road, in the future, that will take care of itself."

And if the "Buffet" follows its gameplan, Peterson and Swain are confident the listeners will never leave hungry.

"I think consistency over the long haul will keep people there," explains Swain. "In any business you can't satifsy everyone. But we're going to give it our shot with continuity and consistency, and I think that will really be a plus for us."

"We just hope it becomes the fan favorite. We hope that it becomes what everybody wants in a sports show, and also a sports station," Peterson said.

"Sports Buffet With Peterson and Swain" Can be heard weekdays from 3 to 4 p.m. on 99.1 FM. Peterson says they hope to expand the show to two hours in the near future.

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