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Madison Store Preps For Miracle Treat Day

July 23, 2012, 6:30 PM by Kellee Azar

Madison Store Preps For Miracle Treat Day

Temperatures in the 90s and 100s may have many families taking a break with a cool treat.

This Thursday, if you stop in at a Dairy Queen, you can not only leave with some ice cream, you can help change lives. 

Sweet Dairy Queen concoctions have become something DeLon Mork not only loves to eat but also to help sell.  His love for DQ runs in his family and so does helping people.

Six years ago, Mork thought his cancer had returned; it was in that same year that Dairy Queen and Children's Miracle Network began Miracle Treat Day, a day that hit close to home for Mork. Not from his cancer experience but his father's.

"He understood he had a good life and a good marriage, but why does this young child and family have to go through this?  It was hard for him to see that and through the end stages of his disease," Mork said.

With his father's memory in mind, Mork now takes Miracle Treat Day in Madison to a new level every year.

"We decided that first year, if we could sell 1,000 Blizzards, I would shave my head in the store," Mork said.

After reaching that goal, it only made sense to keep upping the ante.

"Last year we set a goal of 25,000 blizzards, and if that happened myself and the police chief would skydive.  That happened, we sold 25,600," Mork said.

This year, they hope to blend 27,500 Blizzards.

"It's a great organization and the thing that really allowed me to embrace it is 100 percent of the money raised goes to the charity.  It goes to help children in our community and I can name 15 families that have been helped by CMN," Mork said.

For those working behind the counter, it's more than blending a Blizzard, but an organization that has helped them.

"My son was a Miracle Child in '04, he had open heart surgery and CMN was there for us, so it's dear to my heart as well," store manager Lana Zillgitt said.

Zillgitt says helping an organization that helps children is worth the long, busy day.

"It makes it worth all the long hours; all the long days, it doesn't matter," Zillgitt said.

The money raised by these blizzards will go to the Children's Miracle Network, and it turn that money will help kids here in Madison.

"Extremely important. The great thing is it not only helps the children but their families and that's what is important to us.  When families are faced with an illness or injury, the last thing they need is logistics," Mork said.

Miracle Treat Day takes place this Thursday nationwide.  A dollar from every Blizzard sold will go to your local Children's Miracle Network branch.

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