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Selling Sweet Corn With A Show

June 25, 2012, 5:32 PM by Kelly Bartnick

Selling Sweet Corn With A Show

As the first fresh ears of sweet corn start hitting KELOLAND produce stands, in Sioux Falls, you also get entertainment with your purchase.

Shane Granum works just off of East 10th Street and Cliff Avenue. It’s one of the city’s busiest intersections where even the most accomplished car crooner goes silent once the windows roll down. But Granum is more than street corner soloist. He's a full-fledged performer.

“I was just bored one day listening to music, and thought, 'You know what, I'd like to dance,” Granum said.

He hears the music through headphones. The cars just hear him.

“They kind of flip me the bird or something, and I'm like, 'I'm just waving at you!'” Granum said.

It’s all part of an effort to get people to stop by.  From morning until night, he claims the sidewalk corner as his stage. It’s all part of an effort to get drivers to pull over to pick up some produce.

“If they didn't buy corn, they were laughing,” Granum said. “So it worked for me.”

It's just a nine-day job of standing in sweltering summer sun, dancing up an even bigger sweat and not always doing it well. But if nothing else, for this college sophomore, it's experience.

“I want to be a psychiatrist, therapist.  Kind of sit down with people, walk through what's going on in their lives and at the same time, maybe make a ministry out of it,” Granum said.

Granum says his boss doesn't mind the dancing. He hoped it would make him a top seller. So far, it hasn't worked. But his unlikely sales pitch has drawn in customers, and even friends, he says. It's also taught him a lesson some people never learn.

“I'd say make it fun. Find a friend, and make plans after, and have something to look forward to every day,” Granum said.

That’s good advice from a man who spends his days going nowhere even if he could be anywhere he wanted.

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