User uShare Login | Register
Login
Register

Along with posting photos, videos, and stories, your uShare account lets you post Classified Ads, recipes on What's For Dinner, and Announcements.


49° View Weather Current Conditions Sioux Falls Change Location
Set Weather Options

RADAR LOCATION

TEMPERATURE LOCATION

Share your Photos, Videos, and Stories on uShare! Click here to get started.

News

[0] My Saved Articles
Find local businesses
on the KELO Pages!

 

'100 Days Of Heat' Heads Indoors

June 21, 2012, 10:21 PM by Kelly Bartnick

'100 Days Of Heat' Heads Indoors
SIOUX FALLS, SD -

The effort to cut down on drunk driving in South Dakota has gone from the street into the saloon.

“100 Days of Heat” is meant to cut down on traffic accidents during the peak summer months from Memorial Day to Labor Day. The program has already targeted the highways, and now it's moving to the source.

“I just need one for my friend, so I'll give you that one back,” a Rookie’s Bar patron told Eric Majeres as he handed out new coasters to the crowd.

“Are you familiar with the ‘100 Days of Heat’ campaign going on?” Majeres asked another table.

Highway Patrol Troopers statewide have cracked down on speeders, seat belt use, and most importantly drunk driving since the campaign began Memorial Day. Now the state is putting a round reminder on tables at bars from border to border.

“It’s both temperature and moisture sensitive when you put your beer on it and eventually the message appears on the coaster,” Majeres said.

“Usually you're advertising beer. Now you're advertising, 'think before you drink,’” Rookie’s bartender Shawn Larson said.

Larson says, as a bartender, it's a message he can get on board with. That message is as the summer heats up, cool it on the booze or at least have a plan.

“You may go out after work or you may go out with friends never intending to get intoxicated, but it happens,” Majeres said.

The coasters hit 100 bars across South Dakota this week. Officials hope the red reminder makes people consider their options before driving away.

“It’s a creative reminder to catch people's attention to make them think, 'well maybe I have had too much to drink' or 'what can I do to get home safe?'” Majeres said.

“If we can deter a DUI, or an accident, that's the best interest of our customers and that's who we're here for,” Larson said.

The campaign is still on the roads too. Law enforcement officers are using DUI checkpoints, concentration patrols, road checks and saturation points.

Previous Story

Next Story


Comments





Sponsored
Find Local Businesses on KELO Pages!

View news

You may also like

Homeowner, Firefighter Dead After Overnight House Fire

4/13/2015 7:34 AM

According to Brandon Police Chief David Kull, 47-year-old homeowner David Smith was transported to a Sioux Falls hospital where he was pronounced dead...

Full Story
Toddler Passes Away After Receiving Head Injuries

4/11/2015 12:42 PM

After being declared brain dead Saturday morning, the toddler hospitalized after receiving severe head trauma in the care of a Rapid City man has offi...

Full Story
Procession Held For Fallen Volunteer Firefighter

4/13/2015 10:49 AM

Several law enforcement agencies assisted in a procession to transport a firefighter who died in a Brandon house fire.

Full Story
6 Arrested In Sex Trafficking Investigations

4/13/2015 10:15 AM

The arrests were made following investigations into sex trafficking in Sioux Falls by the South Dakota Division of Criminal Investigation and Internet...

Full Story
11 Year Old SF Student Faces Drug & Assault Charges

4/16/2015 12:12 PM

An 11-year-old Patrick Henry Middle School student is charged with aggravated assault and possession of a weapon after bringing a BB gun to school.

Full Story


Events