User uShare Login | Register

Along with posting photos, videos, and stories, your uShare account lets you post Classified Ads, recipes on What's For Dinner, and Announcements.

29° View Weather Current Conditions Sioux Falls Change Location
Set Weather Options



 Winter Storm for November 30, 2015

Snow Outlook

Severe Weather

State Radar

Click here for local closings & delays

Send photos to

Storm Center Update



[0] My Saved Articles
Find local businesses
on the KELO Pages!


'100 Days Of Heat' Heads Indoors

June 21, 2012, 10:21 PM by Kelly Bartnick

'100 Days Of Heat' Heads Indoors

The effort to cut down on drunk driving in South Dakota has gone from the street into the saloon.

“100 Days of Heat” is meant to cut down on traffic accidents during the peak summer months from Memorial Day to Labor Day. The program has already targeted the highways, and now it's moving to the source.

“I just need one for my friend, so I'll give you that one back,” a Rookie’s Bar patron told Eric Majeres as he handed out new coasters to the crowd.

“Are you familiar with the ‘100 Days of Heat’ campaign going on?” Majeres asked another table.

Highway Patrol Troopers statewide have cracked down on speeders, seat belt use, and most importantly drunk driving since the campaign began Memorial Day. Now the state is putting a round reminder on tables at bars from border to border.

“It’s both temperature and moisture sensitive when you put your beer on it and eventually the message appears on the coaster,” Majeres said.

“Usually you're advertising beer. Now you're advertising, 'think before you drink,’” Rookie’s bartender Shawn Larson said.

Larson says, as a bartender, it's a message he can get on board with. That message is as the summer heats up, cool it on the booze or at least have a plan.

“You may go out after work or you may go out with friends never intending to get intoxicated, but it happens,” Majeres said.

The coasters hit 100 bars across South Dakota this week. Officials hope the red reminder makes people consider their options before driving away.

“It’s a creative reminder to catch people's attention to make them think, 'well maybe I have had too much to drink' or 'what can I do to get home safe?'” Majeres said.

“If we can deter a DUI, or an accident, that's the best interest of our customers and that's who we're here for,” Larson said.

The campaign is still on the roads too. Law enforcement officers are using DUI checkpoints, concentration patrols, road checks and saturation points.

Previous Story

Next Story




View news

You may also like

Ronald Neels Sentenced To 75 Years In Prison

11/23/2015 5:59 PM

For more than a decade, nobody knew Ronald Neels was sexually abusing a victim inside his home near Garretson. The victim never said anything about th...

Full Story | Watch
Man Killed In Rollover Crash Identified

11/29/2015 1:05 PM

A Mitchell man has been identified as the victim in a rollover crash near Artesian, South Dakota on Friday.

Full Story
Tyrese Ruffin's Mother Speaks Publicly For First Time

11/25/2015 6:18 AM

In her first and only television interview, Doohen talked about her son, who she called the joy of her life.

Full Story
Police: Newborn Left In Christmas Nativity Manger At Church

11/25/2015 8:48 AM

Authorities are searching for whoever left a newborn baby with the umbilical cord still attached in the Christmas nativity manger at a New York City c...

Full Story
Ghost Town Up For Sale, At Reduced Price

11/30/2015 8:31 AM

Real estate agent Stacie Montgomery said she's put the town back on the market, at a reduced price of $250,000.

Full Story