Crime Stoppers hope a new section on its website will help solve more unsolved crimes.
And the Sioux Falls Police Department is confident the power of pictures will lead to more arrests.
Crimes ranging from armed robbery to a suspicious person in the park are in the spotlight on crimestopperssiouxempire.com. The unsolved crimes page launched one month ago as a virtual way the public to heat up the department's coldest cases.
"The more ways we can get that information out there, the more avenues we have, the better chance we have to be able to solve these crimes," Sioux Falls Police Public Information Officer Sam Clemens said.
Beside a detailed description of the crime, police upload pictures to trigger the memories of people who know more than detectives.
"It's a great asset," Clemens said. "It's a little difficult to give a description and say we are looking for a white male that is six feet tall and average build. It really doesn't do much for you. But when you see a picture along with that description, it's really going to make people think and they're going to go, 'hey I recognize that person.'"
Through CrimeStoppers, tips can come in through email, text, or phone calls. Because each tip is routed out of state, they remain anonymous. But if the information leads to an arrest, a reward up to $1,000 will be given to the tipster.
"It's good money. It's easy money if people have information on crimes," Clemens said.
And since the unsolved crimes paged launched, website visits are up.