The Scheels sporting goods store in Sioux Falls is expanding. It's doubling in size from 100,000 to 200,000 square feet over the next two and a half years.
The store near the intersection of 41st Street and Western Avenue has been around since 2002. But a rapidly-growing consumer base means the store also needs to expand. Workers will build on the south side of the building into the parking lot toward Borrowed Bucks Roadhouse. And the additions to the store are more than just cosmetic.
Scheels isn't known for its circus-like atmosphere, but the circus will be coming to town in the next couple of years.
"The Ferris Wheel brings the store to life," Scheels CEO Steve Scheel said. "It's going around; it's colorful, especially at night. Kids and all generations love it."
Scheel says the Ferris Wheel is just one of the new additions coming to Sioux Falls. A new restaurant, bowling alley and shooting galleries will also be added. Scheel says the expansion was a no-brainer, considering the store's performance over the past ten years.
"Our business is growing beyond what we ever thought it would when we opened this store in 2002," Scheel said. "We were hitting our 2010 projections in about 2004. And for the last five years, as sales have grown, we cannot do the things in this store that we can do in other stores."
The expansion will not only add 100,000 square feet to the south side of the store, but more than 100 new jobs as well.
"It'll be tremendous for the town and for us," Sioux Falls Scheels manager Chris Kray said. "We'll hire full- and part-time people. We have 317 associates now and stores about that size have around 450 associates."
Once the expansion is complete in the fall of 2014, the Sioux Falls store will be the fourth biggest location in the country, something Scheel believes is indicative of the town itself.
"Sioux Falls has been a great community for us," Scheel said. "It's growing fast. We need this store in Sioux Falls."
Scheel says they've worked in conjunction with the city, as well as Bucks to insure there won't be a parking lot crunch during the expansion. Construction on the $25 million project is expected to start on September 1, with the Ferris Wheel being added in 2013 and remodeling done in 2014.