User uShare Login | Register
Login
Register

Along with posting photos, videos, and stories, your uShare account lets you post Classified Ads, recipes on What's For Dinner, and Announcements.


53° View Weather Current Conditions Sioux Falls Change Location
Set Weather Options

RADAR LOCATION

TEMPERATURE LOCATION

Share your Photos, Videos, and Stories on uShare! Click here to get started.

 

KELOLAND.com | Sioux Falls News & Weather, South Dakota News & Weather, Minnesota and Iowa News

[0] My Saved Articles
Find local businesses
on the KELO Pages!

 

Most Popular Today


High-End Fitness Club

March 28, 2012, 10:15 PM by Kelly Bartnick

High-End Fitness Club
SIOUX FALLS, SD -

Starting your own business is a big risk, but a Sioux Falls duo is putting as much weight behind theirs as they possibly can. And that means they could end up redefining their entire market.

Owners hope you'll see something unique from the moment you enter this gym, beginning with the finger scan machine that gets you in the door.

"We wanted to look different, feel different from not having a front desk to not using a card to get in.  Just make it feel and look different," dFine Private Fitness Club Mark Bartels said.

Bartels and Dave Burke's club on the corner of Minnesota Avenue and West 69th Street has been open for about a month now. The two have spent their careers as trainers and decided it was time to open their own gym.

"It's exciting and at the same, it's scary," Bartels said. "You work so hard on your dream that you want it to succeed."

"We wanted to bring that personal touch back to the gyms," Burke said.

And they're doing that in more than one way. The two have come up with an all-inclusive business model. One monthly fee pays for all classes, with schedules tailored to their clients. And as far as that membership goes, they're limiting how many people can walk through the door.

"Coming from a bigger city, you see more of these types of gyms that are more service-oriented then come in, work out and leave," Greg Tate, who jumped on board with the duo's plan, said.

But Burke and Bartels see it as more than that. Their vision is a gym where people stay after they work out.

That's one reason the membership desk is replaced by a bar. One of the club's amenities is a liquor license. The owners hope members will take time at come in, talk and throw back a cold one.

"Come in, relax a little bit, maybe sit in the sauna, steam room. Come, maybe watch a little sports if they're into that, have a beer before they go home," Burke said.

But he doesn't expect this 24-hour facility to become a late-night club. The main focus here is still fitness.

"I'm more of the physical fitness type of things with the work, the weights, not so much the swimming pool, basketball courts and things like that. That's not a need for me. This fits what I need," Tate said.

"Maybe someone has a wedding coming up or a vacation. Maybe someone just needs to get going. In this profession, you see people coming for lots of different reasons. Maybe it's to meet people. It just varies from person to person," Bartels said.

Although dFine is a 24-hour facility, it is only staffed during the day. The club only serves alcohol when staffed. Because of the liquor license, for now, only members 21 and up can join.

Previous Story

Next Story


Comments







 
Find Local Businesses on KELO Pages!

View featured stories

You may also like

Battling For Brendan

9/28/2014 10:00 PM

He helped lead the Avon Pirates to a state championship in football almost one year ago, but today number 22 Brendan Anderson is tackling a different ...

Full Story | Watch
Boathouse Apparel, Living That Lake Life

9/24/2014 10:05 PM

When you are at the lake, all the rules seem to just float away. Work calls become background noise, stress subsides, and you may even throw your diet...

Full Story | Watch
Forestburg Vine Decline

9/29/2014 9:55 PM

The worker shortage that's impacted many sectors of South Dakota's economy is also taking root in the melon patches south of Huron.

Full Story | Watch
EROS Plays Role In Study Of Climate Change

9/25/2014 10:05 PM

This week, President Barack Obama addressed the United Nations on climate change and the United States' pledge to do what it can to combat it. &nb...

Full Story | Watch
Lawmakers Hope For Answers In The EB-5 Investigation

9/23/2014 10:20 PM

South Dakota lawmakers are hoping to have answers Wednesday to the questions that have been swirling around the immigrant investor EB-5 program for th...

Full Story | Watch


Events